Web Content and Editorial Specialist

The Pennsylvania State University; Ferguson Township (PA); On-site; USD 66,000 - 95,000; Full time

Job summary

The Pennsylvania State University is seeking a Web Content and Editorial Specialist within the Enrollment Management Office to lead day-to-day web content and email design across divisions. You will apply brand guidelines, accessibility standards, and CMS workflows to develop clear, audience-focused content that supports enrollment goals and digital marketing efforts.

Responsibilities include content audits, metadata management, and collaboration with marketing teams to optimize pages for

Qualifications

• Bachelor's degree and 6+ years of relevant experience.
• Experience with CMS and content governance.
• Ability to write clear, structured content for web and CRM.

Responsibilities

• Maintain accurate, current, user-focused content following best practices.
• Support ongoing digital content improvements and optimization.
• Work within governance and workflow processes.
• Serve as a reliable point of contact for content needs.
• Use the CMS and available content types effectively.
• Adhere to intake and approval processes.
• Document and communicate requested changes clearly.
• Write clear, concise content for web and CRM users.
• Understand enrollment goals and key user audiences.
• Review and maintain Enrollment Management content areas.
• Plan page builds using content types to support audiences and goals.
• Manage assets, links, and metadata in the CMS.

Skills

Content management

Editorial writing

Accessibility compliance

Brand guidelines

CMS proficiency

Education

Bachelor's Degree

Job description

POSITION SPECIFICS

The Enrollment Management Office at Penn State is seeking applications for the position of Web Content and Editorial Specialist. This role supports the development and execution of marketing and communications initiatives that advance the goals, programs, and services of the campus, academic, or administrative unit; serves as the primary owner of day-to-day web content and email design within all divisions of Enrollment Management; employs a variety of marketing, communications, and web strategies, including digital marketing and content development; coordinates the production of digital marketing collateral, supports campaign execution, monitors performance analytics, and ensures that communications align with organizational branding, accessibility standards, and strategic priorities.

The Web Content and Editorial Specialist is responsible for:

• Maintaining accurate, current, and user-focused content that follows best practices
• Supporting ongoing digital content improvements and optimization
• Working within established governance and workflow processes
• Serving as a reliable point of contact for content-related needs
• Using the content management system (CMS) and available content types
• Adhering to established intake and approval processes
• Documenting and communicating requested changes effectively
• Writing clear, concise, and structured content for web and CRM users
• Understanding enrollment goals and key user audiences
• Regularly reviewing and maintaining Enrollment Management content areas
• Planning for page building using content and content types in a way that supports the intended audience and goal
• Managing assets, links, and metadata consistently in the CMS

The Web Content and Editorial Specialist must:

• Follow accessibility guidelines including reviewing compatibility with screen readers and assistive technologies; auditing both new and existing content for accessibility compliance; and structuring content for readability (headings, skimmability, content type selection)
• Follow and edit according to Penn State Brand Guidelines including applying brand voice and editorial standards consistently; writing in a clear, concise, and student-focused way; and writing effective headings, body copy, and metadata to support modern discovery channels, including search engines and AI platforms
• Ensure content is accurate, current, and relevant including addressing updates in a timely manner and participating in content audits, reviews, or planning efforts as needed

MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS

Bachelor's Degree 6+ years of relevant experience; or an equivalent combination of education and experience accepted

Required Certifications: None

Background checks/clearances

Employment with the University will require successful completion of background check(s) in accordance with University policies. Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.

SALARY & BENEFITS

The salary range for this position, including all possible grades, is $65,508.00 - $94,980.00.

Salary Structure - Information on Penn State's salary structure.

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473. Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university’s teaching, research, and service mission.

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There’s a reason Penn State consistently ranks among the top one percent of the world’s universities. Across 24 campuses, our 100,000 students and 40,000 faculty and staff know the real measure of success goes beyond the classroom – it’s the positive impact made on communities across the world. Our ideals stem from our origins as Pennsylvania’s sole land-grant institution, which allow us to continue to bring positive impact to humanity through our teaching, research, and engagement mission. And across the world is a community of Penn Staters – more than half a million strong – driven by that same spirit to serve our local and global communities. At Penn State, passion is met with collaboration in an environment that is rooted in shared pride for the accomplishments of our fellow students, faculty, staff, and alumni. Penn Staters cheer each other on to build a culture committed to service and engagement. Our University values represent our core ethical aspirations for all our daily activities and actions as students, faculty, staff, and volunteers at Penn State. Our values are as follows; Integrity, Respect, Responsibility, Discovery, Excellence, and Community. We Are Penn State. One Community. Impacting Many.