Web and Digital Media Specialist

NC Community Colleges; Wilson (NC); On-site; USD 55,000 - 75,000; Full time

Job summary

Wilson Community College seeks a skilled web content professional to plan, develop, and maintain the college’s website, intranet, and digital communications. You will support social media content creation to promote programs and initiatives, ensuring accurate, accessible, and engaging content aligned with institutional priorities.

Responsibilities include collaborating with departments, ensuring accessibility compliance, and optimizing content for SEO and user experience while supporting

Qualifications

• Associate degree required in relevant field.
• Two to four years of professional experience managing websites, digital communications, social media, or digital marketing.
• Experience using WordPress CMS or similar platform.
• Experience creating and managing content for websites and social media.
• Experience ensuring digital content meets accessibility standards (WCAG/ADA).

Responsibilities

• Develop, maintain, and update the college website, intranet, and social media platforms to ensure accurate, timely, and engaging content.
• Collaborate with departments to create and publish content that supports institutional goals, recruitment, student success, and community engagement.
• Ensure all digital content complies with applicable accessibility standards (WCAG/ADA) and promote best practices for accessible web and social media communications.
• Monitor website content for accuracy, consistency, usability, and branding, coordinating regular content reviews with campus departments.
• Manage the college’s content management system (CMS), user permissions, and site organization.
• Monitor website and social media analytics to evaluate performance and recommend improvements.
• Optimize web content for search engines (SEO) and user experience.
• Collaborate with Marketing department to maintain consistent branding, messaging, and visual standards across the college’s website, intranet, and social media platforms.
• Work with the Marketing department to post and create social media content.
• Coordinate with Information Technology and external vendors to support website functionality, integrations, security, and troubleshooting.
• Maintain the college intranet as a central resource for employee communication, collaboration, and institutional information.
• Stay current on emerging trends, technologies, accessibility requirements, and best practices in web development, digital communications, and social media.

Skills

CMS proficiency

Content creation

Accessibility (WCAG/ADA)

SEO & analytics

Collaborative communication

Project management

Education

Associate degree in Marketing, Communications, Digital Media, Web Design, Graphic Design, Information Technology, Public Relations, or related field

Bachelor’s degree in Marketing, Communications, Digital Media, Web Design, Graphic Design, Information Technology, Public Relations, or related field

Tools

WordPress

SharePoint

CMS platforms

Google Analytics

Job description

• Associate degree in Marketing, Communications, Digital Media, Web Design, Graphic Design, Information Technology, Public Relations, or a related field.
• Two to four years of professional experience managing websites, digital communications, social media, or digital marketing.
• Experience using the WordPress content management system (CMS), or a similar platform.
• Experience creating and managing content for websites and social media.
• Experience ensuring digital content meets accessibility standards (WCAG/ADA).

Preferred Qualifications

Education and Experience Preferred

• Bachelor’s degree in Marketing, Communications, Digital Media, Web Design, Graphic Design, Information Technology, Public Relations, or a related field.
• Experience with SharePoint and content management systems used to support organizational communication and collaboration.
• Experience using website analytics tools (e.g., Google Analytics) to monitor and improve performance.

Position Description

Under the direction of the Executive Director of Marketing and Foundation, plans, develops, and maintains the college’s website, intranet platforms, and digital communication channels. Supports content creation for social media platforms to promote college programs, services, and initiatives while ensuring accurate, accessible, and engaging digital content that supports institutional priorities.

Essential Duties and Responsibilities

• Develop, maintain, and update the college website, intranet, and social media platforms to ensure accurate, timely, and engaging content.
• Collaborate with departments to create and publish content that supports institutional goals, recruitment, student success, and community engagement.
• Ensure all digital content complies with applicable accessibility standards (WCAG and ADA) and promote best practices for accessible web and social media communications.
• Monitor website content for accuracy, consistency, usability, and branding, coordinating regular content reviews with campus departments.
• Manage the college’s content management system (CMS), user permissions, and site organization.
• Monitor website and social media analytics to evaluate performance and recommend improvements.
• Optimize web content for search engines (SEO) and user experience.
• Collaborate with Marketing department colleagues to maintain consistent branding, messaging, and visual standards across the college’s website, intranet, and social media platforms.
• Work with the Marketing department to post and create social media content.
• Coordinate with Information Technology and external vendors to support website functionality, integrations, security, and troubleshooting.
• Maintain the college intranet as a central resource for employee communication, collaboration, and institutional information.
• Stay current on emerging trends, technologies, accessibility requirements, and best practices in web development, digital communications, and social media.

Related Responsibilities

• Participate in institutional committees and meetings as needed.
• Participate in campus activities and promote college programs and events to faculty, staff, students, and the community.
• Participate in the College’s recruitment efforts by reviewing and providing recommendations for program publications, the College’s website, social media, marketing materials, and other community relations activities.
• Maintain a high level of professional skills and abilities through participation in professional organizations, workshops, and professional development opportunities.
• Perform other duties as assigned by the supervisor or members of College Leadership.

Knowledge, Skills, and Abilities

• Knowledge of content management systems, web publishing, digital communication strategies, and social media platforms.
• Knowledge of web accessibility standards (WCAG/ADA), user experience principles, SEO, analytics, and digital content best practices.
• Knowledge of institutional branding, copyright, FERPA, and applicable regulations related to digital communications.
• Knowledge of Microsoft 365 applications, SharePoint, and collaboration tools.
• Strong written, editing, and proofreading skills.
• Skill in creating, organizing, publishing, and maintaining digital content across web, intranet, and social media platforms.
• Skill in using CMS, SharePoint, social media management, and analytics tools.
• Skill in managing multiple projects, prioritizing tasks, and meeting deadlines.
• Ability to communicate and collaborate effectively with diverse stakeholders.
• Ability to apply accessibility standards and branding guidelines to digital content.
• Ability to troubleshoot routine website and digital communication issues.
• Ability to adapt to emerging technologies, exercise sound judgment, and maintain attention to detail.

WCC places a high value on creating an engaged, collaborative campus environment; therefore, employees are required to complete their work hours in person on WCC’s campus. By working on campus and in person, employees have greater opportunities to engage with students and co-workers, attend on-site meetings and presentations, recruit students, and support local business and industry partners.

• Communicates clearly and frequently in writing and speaking to ensure consistency of purpose and vision.
• Works collaboratively with all members of the college community.
• Understands and supports the college’s mission, vision, and values.
• Remains current on emerging higher education and division-relevant issues.
• Fosters a work environment characterized by transparency, trust, and professionalism.