Data-Driven Marketing Insights Analyst

Washington State University; Pullman (WA); On-site; USD 60,000 - 81,000; Full time

Job summary

Washington State University in Pullman is seeking a Marketing Data and Insights Analyst to collect, integrate, analyze, and interpret data across digital marketing, paid media, web, social media, enrollment, and institutional data sources.

You will develop executive dashboards, automated reports, and data visualizations, translating complex datasets into actionable insights that improve marketing effectiveness, audience engagement, and enrollment outcomes.

Qualifications

• Bachelor’s degree in Statistics, Data Analytics, Marketing, CS, Mathematics, or related field plus two years as Data Consultant 2 or equivalent.

Responsibilities

• Collect, integrate, analyze, and interpret data across digital marketing, paid media, web, social media, and enrollment sources.

Skills

Data analytics

Data visualization

Executive communication

Project management

Collaboration across stakeholders

Education

Bachelor’s degree in Statistics, Data Analytics, Marketing, CS, Mathematics, or related field

Tools

Google Analytics

CRM systems

Python

R

BI tools

Job description

Washington State University in Pullman is seeking a Marketing Data and Insights Analyst to collect, integrate, analyze, and interpret data across digital marketing, paid media, web, social media, enrollment, and institutional data sources.

You will develop executive dashboards, automated reports, and data visualizations, translating complex datasets into actionable insights that improve marketing effectiveness, audience engagement, and enrollment outcomes.