Web Analytics Manager - DTC Insights & Optimization

Pharmavite; Los Angeles (CA); On-site; USD 88,000 - 146,000; Full time

Benefits offered by this job

Annual bonus

Medical, dental and vision benefits

401(k) match

Wellness benefits

Job summary

Pharmavite is seeking an Associate Manager of Web Analytics for NatureMade.com to lead website and e‑commerce reporting. You will design KPIs, dashboards, and executive‑level readouts, translating performance into actionable guidance for the DTC team and broader business.

You will collaborate with Marketing Analytics, present insights to executives, and drive data‑driven decisions. The role is based in Los Angeles and requires strong communication, analytics, and cross‑functional collaboration.

Qualifications

• Bachelor's degree or equivalent.
• 3–5 years of website e‑commerce analytics experience.
• Familiarity with e‑commerce platforms and tools (GA, SQL, Looker, Shopify, Klaviyo, Daasity, Daash).
• Advanced proficiency in MS Office with mastery of Excel.
• Experience translating data dashboards into visual stories for executives.
• Strong analytical skills and ability to translate data into actionable insights.
• Excellent communication to executive stakeholders.

Responsibilities

• Define KPIs, reporting methods, and dashboard functionality to monitor NatureMade.com performance.
• Translate DTC performance data into clear, compelling stories with recommended actions.
• Develop executive-ready readouts highlighting insights, drivers, risks, and growth opportunities.
• Build, update, and manage Looker dashboards for faster business understanding and decision-making.
• Strengthen A/B testing reporting in Looker and evaluate site optimization impact.

Skills

Analytical thinking

Data storytelling

Executive communication

Cross-functional collaboration

Bachelor's degree

Education

Bachelor's degree or equivalent

Tools

Looker

Google Analytics

SQL

Shopify

Klaviyo

Daasity

Daash

Job description

Pharmavite is seeking an Associate Manager of Web Analytics for NatureMade.com to lead website and e‑commerce reporting. You will design KPIs, dashboards, and executive‑level readouts, translating performance into actionable guidance for the DTC team and broader business.

You will collaborate with Marketing Analytics, present insights to executives, and drive data‑driven decisions. The role is based in Los Angeles and requires strong communication, analytics, and cross‑functional collaboration.