DTC Web Analytics & Insights Specialist

Conair; Stamford (CT); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Generous Paid Time Off Programs

Life & Disability Insurance

401k and company match

Free breakfast and lunch in the Stamford office

Job summary

A leading consumer goods company is seeking a DTC Web Analyst to enhance performance and reporting for its direct-to-consumer business. The ideal candidate will develop dashboards, analyze trends, and provide strategic insights to drive growth. This position requires a Bachelor's degree in a relevant field, 2+ years in ecommerce analytics, and proficiency in tools like Google Analytics and PowerBI. The role mandates on-site presence in Stamford, CT, Monday through Thursday, while offering flexible remote work on Fridays.

Qualifications

• 2+ years of experience in ecommerce, digital analytics, or DTC focused roles.
• Experience with web analytics platforms and dashboards.
• Strong communication skills for presenting insights.

Responsibilities

• Develop dashboards tracking DTC KPIs like revenue and conversion rate.
• Analyze site behavior and marketing channels for growth opportunities.
• Support testing initiatives and measure their impact.

Skills

Analytical thinking

Data interpretation

Dashboard creation

Ecommerce knowledge

Education

Bachelor’s degree in Analytics, Business, Marketing, Economics, or related field

Tools

Google Analytics

PowerBI

Excel

Job description

A leading consumer goods company is seeking a DTC Web Analyst to enhance performance and reporting for its direct-to-consumer business. The ideal candidate will develop dashboards, analyze trends, and provide strategic insights to drive growth. This position requires a Bachelor's degree in a relevant field, 2+ years in ecommerce analytics, and proficiency in tools like Google Analytics and PowerBI. The role mandates on-site presence in Stamford, CT, Monday through Thursday, while offering flexible remote work on Fridays.