Web Analytics Manager

Charter Communications; Stamford (CT); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Website Analytics Manager to lead data analytics for various communications platforms. This role involves translating raw data into actionable strategies to enhance user experience and engagement. You will collaborate with cross-functional teams, presenting insights that drive content optimization and campaign success. Join a vibrant team dedicated to innovation and excellence, where your contributions will have a significant impact on organizational growth and customer satisfaction. If you are passionate about data and its potential to shape communication strategies, this opportunity is perfect for you.

Benefits

Comprehensive pay and benefits package

Career development opportunities

Inclusive workplace culture

Employee support programs

Qualifications

• 5+ years experience in website data collection and analytics.
• Expertise in Adobe and Google Analytics is preferred.
• Strong skills in data visualization and reporting.

Responsibilities

• Lead analytics efforts for internal and external communications platforms.
• Present data-driven recommendations to stakeholders.
• Design automated reports to track data effectiveness.

Skills

Adobe Analytics

Google Analytics

Microsoft Excel

Microsoft PowerPoint

Tableau

CMS Platforms

Quantitative Analysis

Problem-Solving

Communication Skills

Education

Bachelor's Degree in Related Field

Tools

Tableau

Adobe Experience Manager

Drupal

WordPress

Job description

The Website Analytics Manager will own every aspect of data analytics for the Communications Team's main internal and external platforms - including the intranet web site, external-facing corporate site, and video and email platforms. This position will provide high-level data analysis that translates raw data into editorial and/or design strategy. The scope of responsibilities will include working closely with leaders from the Communications team and throughout the company to present data-driven recommendations to improve user experience, determine strategy, optimize content, increase engagement and measure success.

MAJOR DUTIES AND RESPONSIBILITIES

• Lead analytics and data collection efforts for Charter Communications' internal and external news websites and other communications platforms
• Present strategic, data-driven recommendations to clients and team leaders
• Advise stakeholders from multiple business units to set benchmarks, shape content strategy, and identify key metrics and performance indicators for various internal communications channels - including intranet, email, video, and livestreams
• Take sole responsibility for periodic reporting to leadership, including compiling and analyzing data; generating data visualizations
• Design automated reports and/or dashboards that allow leaders to track data in real time or on a periodic basis to determine the effectiveness of our content, campaign and initiatives
• Work with Technology Team, IT partners to optimize our data-gathering software and integrate them with our various platforms
• Design and measure A/B testing on various platforms to optimize design and editorial decisions
• Perform other duties as required

Required Skills/Abilities and Knowledge

Ability to be dedicated and multi-task effectively Strong quantitative analytical, problem-solving, and communication (written and verbal) skills, with considerable experience providing insights and performing formal presentations to corporate leadership and other senior management Ability to identify shortfalls/excesses of communications plans, programs, initiatives and strategies Expert-level proficiency in Adobe Analytics and Google Analytics (certifications preferred) Demonstrable expertise in Microsoft Office (particularly Excel and PowerPoint) Experience with Tableau or comparable visualization software Familiarity with CMS platforms such as Adobe Experience Manager, Drupal, WordPress, etc. Ability to prioritize and organize effectively Ability to show judgment, initiative and to accomplish job duties Required Education Bachelor's degree in related field or equivalent work experience Required Related Work Experience and Number of Years Website data collection and analytics for internal/external corporate communications, media publisher or a comparable outlet - 5+ Experience with Dashboards and Reporting tools - 5+ Working Conditions Office environment Some travel may be required #LI-VB1

RCU309 2024-45012 2024

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A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.


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