Web Analytics Manager

TieTalent; Connecticut; On-site; USD 70,000 - 110,000; Full time

Job summary

An innovative company is seeking a Web Analytics Manager to lead data analytics for their communications platforms. In this pivotal role, you will oversee data collection and analysis, providing strategic recommendations to enhance user experience and engagement. Collaborating closely with stakeholders, you will manage reporting and dashboard design, ensuring real-time tracking of key performance indicators. If you have a passion for data and a knack for optimizing content strategies, this is the perfect opportunity to make a significant impact in a dynamic environment.

Qualifications

• 5+ years in website data analytics or media publishing.
• Experience with dashboards and reporting tools.

Responsibilities

• Lead analytics and data collection for communication platforms.
• Present data-driven recommendations to clients and team leaders.
• Manage reporting, data visualization, and dashboard design.

Skills

Multitasking

Analytical Skills

Communication Skills

Adobe Analytics

Google Analytics

Microsoft Excel

Tableau

CMS Platforms

Education

Bachelor’s degree in a related field

Tools

Adobe Analytics

Google Analytics

Tableau

Microsoft Office

Job description

Join to apply for the Web Analytics Manager role at TieTalent.

About the role

The Website Analytics Manager will oversee data analytics for the Communications Team's platforms, including the intranet, corporate site, and multimedia channels. Responsibilities include providing high-level data analysis to inform editorial and design strategies, working with leadership to enhance user experience, optimize content, increase engagement, and measure success.

Major Duties and Responsibilities

1. Lead analytics and data collection efforts for internal and external communication platforms.
2. Present data-driven recommendations to clients and team leaders.
3. Advise stakeholders on benchmarks, content strategy, and key performance indicators.
4. Manage periodic reporting, data visualization, and dashboard design for real-time tracking.
5. Collaborate with IT to optimize data-gathering software and platform integration.
6. Design and analyze A/B tests to optimize content and design decisions.
7. Perform other duties as required.

Required Skills and Qualifications

• Strong multitasking and dedication skills.
• Excellent quantitative, analytical, and communication skills.
• Expertise in Adobe Analytics and Google Analytics (certifications preferred).
• Proficiency in Microsoft Office, especially Excel and PowerPoint.
• Experience with Tableau or similar visualization tools.
• Familiarity with CMS platforms like Adobe Experience Manager, Drupal, WordPress.
• Ability to prioritize and organize effectively.
• Judgment, initiative, and ability to accomplish duties.

Education & Experience

• Bachelor’s degree in a related field or equivalent experience.
• 5+ years in website data analytics, media publishing, or similar.
• 5+ years with dashboards and reporting tools.