Web Analytics Lead: Insights, Optimization & Reporting

Collabera; Foster City (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

A leading IT staffing firm is seeking a Web Analytics Manager in Foster City, CA. The role involves providing technical leadership for web analytics tools to enhance site engagement and conversions. Candidates should have 5-7 years of experience with web analytics platforms and possess strong skills in report development, A/B testing, and technical implementation. This is a one-year contract with potential extensions, requiring a strategic mindset and analytical skills.

Qualifications

• 5-7 years reporting and technical background in web analytics.
• Experience with enterprise-class web analytics platforms is necessary.

Responsibilities

• Define best practices for analyzing online user behavior.
• Perform analytics tool administration including account management.
• Run regularly scheduled web analytics reports for actionable insights.
• Ensure data quality and integrity for audiences.

Skills

Web analytics premium

Technical background

Executive presentation skills

Managing enterprise-class web analytics platforms

Developing custom reports

SEO/SEM measurement techniques

Intermediate Excel skills

A/B and multivariate testing

Job description

A leading IT staffing firm is seeking a Web Analytics Manager in Foster City, CA. The role involves providing technical leadership for web analytics tools to enhance site engagement and conversions. Candidates should have 5-7 years of experience with web analytics platforms and possess strong skills in report development, A/B testing, and technical implementation. This is a one-year contract with potential extensions, requiring a strategic mindset and analytical skills.