Web Analytics & Insights Analyst

RPA; Santa Monica (CA); Hybrid; USD 63,900 - 78,100; Full time

Job summary

RPA in Santa Monica is looking for a Web Analytics Specialist who will own the generation and delivery of analytics reports for website and email campaigns. The ideal candidate will have a background in web analytics and experience with tools like Adobe Analytics and Salesforce Marketing Cloud.

This role requires in-office work three days a week with remote options on Mondays and Fridays. The salary for this position is $71,000 annually and is non-negotiable.

Qualifications

• 1+ years of experience with web analytics, Adobe Analytics (preferred) or Google Analytics 4.
• 1+ years of experience with email analytics.
• Strong communication skills - able to translate technical tasks to a non-technical audience.

Responsibilities

• Own the generation and delivery of comprehensive analytics reports.
• Assist in the design, implementation, and analysis of A/B tests.
• Lead the creation and validation of tracking codes for marketing campaigns.

Skills

Web analytics

Adobe Analytics

Email analytics

Communication skills

Data visualization tools (e.g. Tableau, Power BI)

Education

Bachelor’s degree in marketing, economics, statistics, data science, or related field

Tools

Salesforce Marketing Cloud

Microsoft 365

Confluence

Jira

Job description

RPA in Santa Monica is looking for a Web Analytics Specialist who will own the generation and delivery of analytics reports for website and email campaigns. The ideal candidate will have a background in web analytics and experience with tools like Adobe Analytics and Salesforce Marketing Cloud.

This role requires in-office work three days a week with remote options on Mondays and Fridays. The salary for this position is $71,000 annually and is non-negotiable.