Analyst

RPA; Santa Monica (CA); On-site; USD 63,900 - 78,100; Full time

Job summary

RPA in Santa Monica is looking for a Web Analytics Specialist who will own the generation and delivery of analytics reports for website and email campaigns. The ideal candidate will have a background in web analytics and experience with tools like Adobe Analytics and Salesforce Marketing Cloud.

This role requires in-office work three days a week with remote options on Mondays and Fridays. The salary for this position is $71,000 annually and is non-negotiable.

Qualifications

• 1+ years of experience with web analytics, Adobe Analytics (preferred) or Google Analytics 4.
• 1+ years of experience with email analytics.
• Strong communication skills - able to translate technical tasks to a non-technical audience.

Responsibilities

• Own the generation and delivery of comprehensive analytics reports.
• Assist in the design, implementation, and analysis of A/B tests.
• Lead the creation and validation of tracking codes for marketing campaigns.

Skills

Web analytics

Adobe Analytics

Email analytics

Communication skills

Data visualization tools (e.g. Tableau, Power BI)

Education

Bachelor’s degree in marketing, economics, statistics, data science, or related field

Tools

Salesforce Marketing Cloud

Microsoft 365

Confluence

Jira

Job description

For more than 35 years, we’ve built a reputation for both the work we do and how we do it.

Respect shows up in how we work together and with our clients. It means trusting people to do their jobs, giving them the space to do it well, and holding each other to a high standard. Because when people are respected, they do better work, work that grows businesses, shapes culture, and builds relationships that last. And just as important, they have the support to build a career and a life worth investing in.

Who You Are

The ideal candidate will have a web analytics background, and be an articulate, technically-minded individual with good business acumen and excellent interpersonal skills.

What You’ll Be Working On

• Deliver Analytics Reporting: Own the generation and delivery of comprehensive analytics reports for both website and email campaigns; providing actionable insights to be presented to stakeholders
• Support A/B Testing and Optimization: Assist in the design, implementation, and analysis of A/B tests to optimize website and email campaign performance.
• Campaign Tracking Code Ownership: Lead the creation and validation of tracking codes for various marketing campaigns to ensure accurate data collection and optimize tracking processes
• Website and Email Tag Implementation: Support tag requirements gathering, create documentation, and conduct UAT for Google and Adobe Analytics; mentor Associate Analysts on implementation best practices
• Document Key Resources: Maintain and enhance documentation for key resources, developing scalable templates and leveraging AI-assisted tools for efficiency in data dictionaries and reporting templates
• Manage Project Issue Trackers: Oversee project issue trackers to proactively identify patterns in data issues and implement process improvements, and collaborate cross-functionally for timely resolution
• Monitor Alerts and Maintain Data Integrity: Create and monitor KPI alerts, lead root cause analysis for data anomalies, document and flag to affected teams, and support the identification and implementation of solutions to maintain data integrity
• Collaborate with Key Departments: Work closely with media, account, strategy, tech and product teams to investigate data trends and tagging issues and support strategic initiatives.

How You’ll Excel In Your Role

• Bachelor’s degree in marketing, economics, statistics, data science, or another related field required
• 1+ years of experience with web analytics, Adobe Analytics (preferred) or Google Analytics 4
• 1+ years of experience with email analytics (Salesforce Marketing Cloud preferred)
• Experience with Microsoft 365, Confluence, Jira, or other project management tools
• Experience with data visualization tools like Tableau or Power BI is a plus.
• Strong communication skills - able to translate technical tasks to a non-technical audience
• Detail oriented, organized, transparent, and reliable
• Highly values teamwork and collaboration
• Able to prioritize and juggle tasks efficiently
• Keep open lines of communication with all stakeholders
• Proactive and independent but knows when to escape larger issues
• Resourceful - taps into all tools and resources available

This role requires you to come in to our Santa Monica office 3 days a week (Tuesday-Thursday), with Monday's and Friday's being remote.

We are unable to offer employment visa assistance for this role.

The annual salary for this position is $71,000.00. The pay for this role is non-negotiable. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position. The Company reserves the right to modify this pay range at any time.

As an Equal Opportunity Employer, at RPA we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status, disability, or any other classification protected by federal, state, or local law.