Wealth Marketing Content & Digital Strategy Lead

BMO; United States; On-site; USD 75,000 - 160,000; Full time

Benefits offered by this job

Health insurance

Tuition reimbursement

Accident and life insurance

Retirement savings plans

Job summary

BMO is seeking a Content and Digital Marketing Manager for U.S. Wealth Management. You will lead the strategy, adaptation, and digital activation of content across social, web, CRM, and campaigns, translating complex topics into clear, audience-ready messages.

You will own the editorial calendar and work with executives, marketers, and cross-functional teams to drive engagement and growth. You will also oversee content journeys, partner with agencies, and coach leaders on executive social

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 5–8 years of digital content marketing and related disciplines.
• Ability to translate complex source material into concise, audience-focused content.
• Experience adapting one core piece of content into multi-channel assets.
• Strong editorial judgment and channel expertise.

Responsibilities

• Lead strategy, adaptation, and digital activation of content for U.S. Wealth Management.
• Own editorial calendar and coordinate activation across social, web, CRM, and campaigns.
• Develop content journeys and repurpose content for extended lifecycle.
• Collaborate with executives, experts, marketers, and cross-functional teams.
• Serve as LinkedIn ambassador and align content with brand standards and compliance.
• Measure performance and optimize messaging, formats, and distribution.

Skills

Content strategy

Editorial judgment

Social media

Digital analytics

Content adaptation

Stakeholder management

CMS experience

Regulated industry

Education

Bachelor's degree in marketing or related field

Tools

CMS

Social publishing platforms

Email/CRM tools

Digital analytics tools

Job description

BMO is seeking a Content and Digital Marketing Manager for U.S. Wealth Management. You will lead the strategy, adaptation, and digital activation of content across social, web, CRM, and campaigns, translating complex topics into clear, audience-ready messages.

You will own the editorial calendar and work with executives, marketers, and cross-functional teams to drive engagement and growth. You will also oversee content journeys, partner with agencies, and coach leaders on executive social