Wealth Marketing: Content & Digital Strategy Lead

BMO Harris Bank; Chicago (IL); On-site; USD 75,000 - 160,000; Full time

Benefits offered by this job

Health insurance

Tuition reimbursement

Retirement savings plans

Accident insurance

Life insurance

Job summary

BMO Financial Group seeks a Content Marketing Manager for U.S. Wealth Management to lead digital content strategy and activation across social, web, CRM, and campaigns. You will translate complex wealth topics into concise, audience-focused messages and own content journeys from ideation to publishing.

You will partner with leaders, marketing partners, and agencies to ensure regulatory alignment, high-quality output, and measurable impact on client engagement and growth.

Qualifications

• Review complex source material and translate into concise audience-focused content.
• Adapt content into multiple channel-specific assets and touchpoints.
• Strong editorial judgment and ability to preserve meaning in regulated environments.

Responsibilities

• Lead U.S. Wealth Management digital content and social media strategy aligned with priorities.
• Own editorial calendar and activation across social, web, CRM, and campaigns.
• Develop briefs defining audience, objective, core message, and CTAs.
• Collaborate with experts, agencies, and partners to move content through approval and publishing.
• Establish performance measures and dashboards connecting content to business impact.

Skills

Editorial judgment

Digital channel expertise

Content strategy

Audience segmentation

Cross-functional collaboration

Project management

Regulatory/compliance awareness

Education

Bachelor's degree in marketing/digital marketing/communications/business

Tools

Content management systems

Social publishing platforms

Email/CRM marketing tools

Digital analytics

Job description

BMO Financial Group seeks a Content Marketing Manager for U.S. Wealth Management to lead digital content strategy and activation across social, web, CRM, and campaigns. You will translate complex wealth topics into concise, audience-focused messages and own content journeys from ideation to publishing.

You will partner with leaders, marketing partners, and agencies to ensure regulatory alignment, high-quality output, and measurable impact on client engagement and growth.