WatchFree+ Content Strategy & Growth Lead

VIZIO; Los Angeles (CA); On-site; USD 96,000 - 186,000; Full time

Benefits offered by this job

Health benefits (medical, vision, and

401(k) plan

Stock purchase program

Company-paid life insurance

PTO and paid time off

Job summary

VIZIO is seeking a Manager, Marketing Planning and Strategy to drive WatchFree+ content strategy, forecasting, and budget alignment. You will mentor the team, collaborate with product, Ads, Analytics, Finance, and Marketing, and guide initiatives with data-driven insights.

The role requires strong leadership and experience in content strategy, development, and acquisition to expand WatchFree+ offerings and audience engagement. This on-site LA position offers competitive compensation.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field.
• 5 years' experience in marketing or related field.
• Proven experience in content strategy, content development, and/or content acquisition.

Responsibilities

• Manage the content budget, track spending, and address performance issues proactively.
• Develop and support ongoing performance reporting and engagement forecasting for WatchFree+.
• Create strategy documents, recommending target audiences, objectives, budgets, and timelines for content tactics.
• Support Content Acquisition in forecasting deals and driving analyses for films, TV series, FAST channels, and more.
• Partner with the Head of Content on key strategic areas, interfacing with cross-functional executives to support WatchFree+ growth.
• Coach and mentor team members to enhance skills and development.

Skills

5 years' experience in marketing or相关

Content strategy

Budget management

Forecasting

Leadership

Data-driven decision making

Tableau

Excel

Education

Bachelor's degree in Business, Marketing, Communications, or related field

Tools

Tableau

Excel

Job description

VIZIO is seeking a Manager, Marketing Planning and Strategy to drive WatchFree+ content strategy, forecasting, and budget alignment. You will mentor the team, collaborate with product, Ads, Analytics, Finance, and Marketing, and guide initiatives with data-driven insights.

The role requires strong leadership and experience in content strategy, development, and acquisition to expand WatchFree+ offerings and audience engagement. This on-site LA position offers competitive compensation.