Walmart Category Growth Strategist

Shearer's Foods; Massillon (OH); On-site; USD 80,000 - 110,000; Full time

Job summary

Shearer's Foods, a Massillon, OH-based snack manufacturer, seeks a Walmart Category Advisor to serve as a trusted analytics partner to Walmart's merchandising team. You will shape category strategy, use data to drive growth, and influence assortment, shelving, pricing, and promotions for salty snacks, cookies, and crackers.

You will collaborate with Sales, Marketing, Insights, Revenue Growth, and Supply Chain teams to turn insights into actionable plans that win with retailers and shoppers alike.

Qualifications

• Bachelor's degree in Business, Marketing, Analytics, or a related field.
• 3+ years of Category Management, Category Leadership, Shopper Insights, or Sales Strategy experience, preferably within Consumer Packaged Goods.
• Experience supporting Walmart or other large national retailers.
• Strong analytical, problem-solving, and storytelling capabilities.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Experience with Walmart data platforms (Scintilla, Retail Link) and syndicated data sources such as Circana or NielsenIQ.
• Experience with space planning and modular development.
• Excellent communication, presentation, and relationship-building skills.

Responsibilities

• Serve as the category expert and primary analytics resource supporting Walmart.
• Develop and present actionable category insights using Walmart Scintilla, Retail Link, Circana, NielsenIQ, and other relevant data sources.
• Identify opportunities to improve category performance through assortment optimization, space allocation, pricing, promotion, and merchandising strategies.
• Lead modular planning and planogram development utilizing Blue Yonder/JDA and Shelf IQ space planning tools.
• Deliver category reviews, business updates, and strategic recommendations to Walmart merchants and Shearer's leadership.
• Monitor category, shopper, and competitive trends to identify growth opportunities within salty snacks, cookies, crackers, and adjacent categories.
• Partner cross-functionally with Sales, Marketing, Insights, Revenue Growth Management, Innovation, and Supply Chain teams to support customer strategies and new item launches.
• Act as an objective category leader focused on driving mutual growth for Walmart and Shearer's.

Skills

Analytical thinking

Problem solving

Storytelling

Education

Bachelor's degree in Business, Marketing, Analytics, or related field

Tools

Microsoft Excel

PowerPoint

Job description

Shearer's Foods, a Massillon, OH-based snack manufacturer, seeks a Walmart Category Advisor to serve as a trusted analytics partner to Walmart's merchandising team. You will shape category strategy, use data to drive growth, and influence assortment, shelving, pricing, and promotions for salty snacks, cookies, and crackers.

You will collaborate with Sales, Marketing, Insights, Revenue Growth, and Supply Chain teams to turn insights into actionable plans that win with retailers and shoppers alike.