VP, Video Sales & Strategy
Dow Jones & Co.
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Benefits offered by this job
Job summary
Dow Jones & Co. in New York seeks a commercially minded VP, Video Sales & Strategy to drive growth of its digital video advertising business.
You will shape go-to-market strategy, build deep relationships with advertisers and agencies, and expand revenue across premium publishers, streaming, and programmatic channels. The role reports to senior sales leadership and collaborates with product, programming, audience, and finance teams to maximize video inventory value and scale solutions
Qualifications
- 15+ years of experience in digital media, advertising sales, video advertising, or agency investment.
- Significant experience buying, selling and/or commercializing digital video advertising inventory.
- Strong understanding of how digital video is bought, sold, packaged, priced and measured across multiple platforms.
Responsibilities
- Develop and execute the commercial and go-to-market strategy for digital video advertising.
- Define positioning, packaging, and pricing strategy for video inventory to maximize value across platforms.
- Identify growth opportunities across direct, agency, programmatic, and new demand channels.
- Partner with internal teams (product, programming, operations, finance) to create and commercialize scalable video solutions.
- Monitor marketplace dynamics, competitive offerings and advertiser demand to inform video sales strategy and commercial positioning.
- Identify opportunities to grow existing video revenue and develop new sources of Demand.
- Serve as an internal subject matter expert on the evolving digital video marketplace.
Skills
Job description
Dow Jones & Co.
Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets.
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line.
NYC - 1211 Ave of the Americas
Full time
Dow Jones Media Sales connects leading brands with influential audiences through our trusted portfolio, including The Wall Street Journal, Barron's, MarketWatch and Investor's Business Daily. Our teams across Sales, Marketing, Creative and Client Success work together to deliver innovative advertising solutions and exceptional client experiences across digital, print, video, audio, events and custom content
Dow Jones is seeking a commercially minded VP, Video Sales & Strategy to drive the growth and commercialization of its digital video advertising business. This role combines strategic thinking with commercial execution to refine go-to-market strategy, develop key relationships, and expand revenue opportunities.
The VP will directly report to an SVP of Advertising Sales in the Chief Revenue Officer's organization and will work closely with the new video team under the Chief Growth Officer.
This is a senior role for a leader who understands both how digital video inventory is bought and sold across today's increasingly complex media ecosystem. The ideal candidate brings deep experience working with advertisers, media agencies, publishers and platforms and understands how video investment decisions are made across premium publishers, streaming environments, social platforms, programmatic channels and other digital distribution platforms.
This individual should have deep knowledge of FAST, AVOD/SVOD, YouTube, as well as Advanced Television buying/planning/selling, and Programmatic Buying and Selling (DSP, SSP).
As Dow Jones plans significant investment into serialized shows, the VP will play a central role in shaping and executing the commercial strategy for Dow Jones's existing and future digital video inventory, including how inventory is positioned, packaged, priced and brought to market. This person will work closely with sales leadership, product, programming, audience, advertising operations and finance teams to maximize the value of Dow Jones video inventory and create compelling, scalable solutions for advertisers and agencies.
A primary focus of the role will be leveraging strong relationships with the digital and video buying centers within major holding companies: diversifying revenue pipeline and integrating Dow Jones video solutions within proprietary buying models, technologies, and upfront/scatter ecosystems. Additionally, the VP will work alongside existing sales teams and client-direct relationships bringing deep video expertise to help grow existing relationships with video-specific revenue pipeline.
- Develop and execute the commercial and go-to-market strategy for digital video advertising.
- Define positioning, packaging, and pricing strategy for video inventory to maximize value across platforms.
- Identify growth opportunities across direct, agency, programmatic, and new demand channels.
- Partner with internal teams (product, programming, operations, finance) to create and commercialize scalable video solutions leveraging Dow Jones brands.
- Monitor marketplace dynamics, competitive offerings and advertiser demand to inform video sales strategy and commercial positioning.
- Identify opportunities to grow existing video revenue and develop new sources of Demand.
- Serve as an internal subject matter expert on the evolving digital video marketplace and the changing ways video is bought and sold.
- Leverage existing and build relationships with key stakeholders within the digital and video buying centers at major media agencies and agency holding companies.
- Lead strategic conversations and business development efforts with senior agency and client stakeholders.
- Represent the brand at industry events including Newfronts, Upfronts, Possible, Cannes.
- Work directly with agency leaders and buyers to understand evolving marketplace needs and translate those insights into commercial opportunities.
- Leverage and develop relationships across the broader digital video ecosystem, including advertisers, agencies, platforms and other key industry stakeholders.
- Help build and lead a focused video sales capability targeting agency and client video buying centers.
- Manage and develop a dedicated team as the organization and business opportunity evolve.
- Coach sellers on navigating complex agency organizations and developing relationships with relevant planning, investment and buying stakeholders.
- Collaborate with the broader Dow Jones sales organization to align coverage and maximize opportunities.
- 15+ years of experience in digital media, advertising sales, video advertising, or agency investment.
- Significant experience buying, selling and/or commercializing digital video advertising inventory.
- Strong understanding of how digital video is bought, sold, packaged, priced and measured across multiple platforms and distribution environments.
- Experience working with premium publishers, digital video platforms, streaming businesses, media agencies or other major participants in the video advertising ecosystem.
- Deep relationships with senior stakeholders at major media agencies and agency holding companies.
- Strong experience leading and developing sales teams.
- Excellent client relationship, negotiation, communication, and cross-functional collaboration skills.
- Willingness to travel as required.
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Insurance Plans
- Lifestyle Programs & Wellness Resources
- Education Benefits
- Family Care Benefits & Caregiving Support
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
- Financial Health Programs
- Cybersecurity Protection
Learn more about us and our benefits click here.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.
Dow Jones - Media Sales
Sales
Non-Union role
We're committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate's experience, skills, location, and other relevant factors.
For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.
Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
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