VP, Creative

Dow Jones & Co.; New York (NY); On-site; USD 265,000 - 315,000; Full time

Benefits offered by this job

Comprehensive Healthcare Plans

Paid Time Off

Retirement Plans

Commuter Transit Program

Education Benefits

Family Care Benefits

Job summary

Dow Jones is hiring a VP, Creative to join the Brand leadership team in New York City. This role serves as Global Head of Creative, safeguarding brand and advertising across Dow Jones and WSJ brands, and leads the in-house team of design, copy, video, and talent.

You will collaborate with the lead agency on campaigns, ensure brand consistency, and mentor a multi-disciplinary team to deliver high-impact creative across media channels.

Qualifications

• 15+ years in marketing, strategy, or planning roles.
• Experience in marketing strategy, branding, and research.
• Knowledge of brand purpose and aligning values with commercial goals.
• Experience with matrixed global brands and multi-division orgs.
• Ability to market to multiple target groups including B2B and B2C.

Responsibilities

• Accelerate the team's path to creating ideas, platforms, and concepts aligned with Brand objectives.
• Evolve the creative function to be activated across paid, owned, and earned media.
• Lead and review in-house creative assets including advertising, video, print, and sales collateral.
• Inspire and mentor Creative talent across Marketing and Dow Jones community.
• Build and manage a multi-disciplinary team enabling in-house creative delivery.
• Strengthen the Corporate AI agenda to multiply impact of the Creative team.

Skills

Industry expertise

Executive leadership

Award-winning brand creativity

Brand strategy experience

B2B/B2C experience

Job description

Dow Jones & Co.

Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

Dow Jones, Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets.

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [e-mail]. Please put \"Reasonable Accommodation\" in the subject line.

NYC - 1211 Ave of the Americas

Full time

Job_Req_56092

Job Description:

About the Team:

The Brand and Experiences group plays an integral role in positioning the company for advancement and growth. We are responsible for the outward expression and inward embodiment of our Brand. We develop the core capabilities, tools, and assets required to extend the Brand and empower GTM functions across the business by activating the Brand through campaigns, events, sponsorships, and tradeshows. We do this by partnering with other areas of marketing, product, and sales groups to create high-impact opportunities to grow subscribers, sponsors, and accelerate the growth agenda.

The organization consists of a number of key, senior-level COE roles in areas such as Brand and Experiential Marketing, as well as senior capability leads. Together, this team will collaborate to build a unified, scalable, and consistent approach to marketing the brand to create awareness and drive preference.

About the Role:

Dow Jones is hiring a VP, Creative to join our Brand leadership team in New York City. This role will be the Global Head of Creative, and act as a guardian of brand and advertising across all Dow Jones and WSJ brands. Reporting to the Head of Brand and Experiences, you will lead our in-house creative team, consisting of design, copywriting, video and developing talent. In this role, you will also collaborate with our lead creative agency on specific campaigns helping to ensure brand consistency.

You Will:

• Accelerate the team's path to creating ideas, platforms, and concepts that meet our biggest Brand objectives.
• Evolve the creative function, centering our work internally and externally, on media-agnostic ideas, capable of being activated across a wide array of paid, owned, and earned media channels.
• Build, lead, and review work of the creative team in the production of all creative assets including advertising, video, print, performance media, and sales collateral
• Serve as a leader for Creative talent within Marketing and across the Dow Jones community, serving as an inspiration and problem solver for others.
• Build and manage a talented multi-disciplinary team composed of all functions (visual design, copy, video), enabling every aspect of creative development and delivery in-house.
• Strengthen the Corporate AI agenda, by developing capabilities and tools leveraging AI to multiply the scale and impact of the Creative team

You Have:

• Industry Expertise
• Client-side or Senior Agency leadership experience
• Fluency in award-winning brand creativity
• Experience and success in managing premium, large scale, complex brands is required
• Financial services, Retail, or Journalism category experience preferred but not required
• Combination of B2B and B2C expertise preferred but not required

Functional Expertise:

• 15+ years in marketing, strategy, or planning roles
• Experience working in marketing strategy, branding, and research and insights
• Knowledge of brand purpose and aligning values and purpose with commercial objectives
• Experience working with matrixed global brands and multi-division organizations with separate target audiences for each business unit
• Experience marketing and messaging to multiple target groups including B2B and B2C
• Understanding of subscription marketing and how to operate within a matrixed marketing organization
• Customer-centric mentality and understanding of user experience

Personal Disposition:

• Persuasive storyteller and original thinker
• Highly adaptable and fluid, able to quickly learn about new businesses and customer segments
• Executive presence to inspire confidence with internal and external constituents
• Entrepreneurial and an inventive problem solver
• Ability to balance creative and conceptual thinking
• Ability to distill essential insights from research and create clear, actionable briefs
• Demonstrated experience managing large-scale productions, complex projects, and large teams with a broad range of skills, experiences, and tools
• Proactive, team player with strong interpersonal skills and positive energy
• Entrepreneurial and an inventive problem solver; curious and passionate about all areas of marketing, media, content, and design
• Ability to manage multiple priorities and thrive in a dynamic fast-paced environment that requires exceptional attention to detail
• Have a propensity towards making things, vs. managing others, able to get projects and initiatives past the finish line with a high degree of quality.

Our Benefits:

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle Programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program
• Financial Health Programs
• Cybersecurity Protection

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [e-mail]. Please put \"Reasonable Accommodation\" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.

Business Area:

Dow Jones - Luxury & Events

Job Category:

Marketing & Product Management

Union Status:

Non-Union role

Base Pay Range:

$265,000 - $315,000

We're committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate's experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

About_Us

Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

Equal employment opportunity, including veterans and individuals with disabilities.

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