Coordinator, Brand Marketing (NARS)

Shiseido Company, Limited; New York (NY); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Life and Disability Insurance

401K with company match

Paid Volunteer Days

Paid Company Holidays

Product Discounts

Job summary

Shiseido Americas seeks a Coordinator, Brand Marketing to advance NARS' marketing objectives in the US. You will maintain key marketing tools, support forecasts, and enable strategic decision-making within a dynamic team.

The role involves cross-functional collaboration and external partnerships to drive brand growth. This position emphasizes 360-launch planning, market research, and developing compelling marketing materials, with opportunities to influence campaigns and partnerships across

Qualifications

• Bachelor's degree in marketing, business, or related field.
• 2 years of work experience in marketing coordination.
• Beauty industry experience is a plus.
• Strong understanding of beauty marketing and social media.
• Excellent oral, written, and presentation skills.
• Ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Support 360 Launch Planning and Execution.
• Oversee forecasting process and create fact sheets.
• Develop 360-degree launch decks and capture learnings.
• Coordinate with external partners and manage communications.
• Conduct market research and competitive analysis.
• Prepare marketing documents and reports.

Skills

Marketing coordination

Beauty industry

Communication

Analytical skills

Education

Bachelor's degree in marketing or related field

Tools

MS Word

Excel

PowerPoint

Job description

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Coordinator, Brand Marketing (NARS)

Date: Oct 14, 2026

Location: New York

Your Dreams, Our Future.

Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.

Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.

At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.

WHERE YOU WILL WORK:

Our NARS team operates in a creative environment inspired by François Nars’ vision that emphasizes innovation, inclusivity, and diversity. The brand is known for its bold and boundary-pushing approach to beauty, resulting in iconic shades and award-winning formulas. Values of self-expression, authenticity, and artistry are fostered throughout the team.

JOB SUMMARY

The Coordinator, Brand Marketing plays a pivotal role in advancing NARS' marketing objectives and strategies within the competitive US market. This position is essential for updating and maintaining key marketing tools that are integral to supporting business strategy and brand growth. The Brand Marketing Coordinator ensures that NARS remains agile and responsive to market dynamics, facilitating strategic decision-making and effective resource allocation.

In addition to managing essential marketing tools, the Coordinator supports the timely delivery of US forecasts, collaborating closely with cross-functional teams to gather and disseminate information. This role encompasses a diverse range of responsibilities, from conducting comprehensive market research and competitive analysis to supporting external partnerships and facilitating the execution of innovative marketing initiatives. With a keen eye for detail and a proactive approach, the Coordinator enhances communication and collaboration across the organization, ensuring alignment on marketing strategies and initiatives that resonate with consumers and drive business growth.

WHAT YOU WILL DO

360 Launch Planning and Execution Support

• You will support the Brand Manager with day-to-day management by providing up-to-date launch timing and innovation information. Engage proactively with cross-functional teams to drive initiatives and maintain accurate launch calendars by incorporating retailer updates and communicating changes to stakeholders.
• You will oversee the forecasting process to ensure timely submission of marketing forecasts. This involves creating fact sheets, updating forecast trackers with deadlines, coordinating sample forecasts, managing pre-series forecasting activities, conducting shade penetration for key launches.
• You will support the Brand Manager with developing comprehensive 360‑degree launch decks, managing launch recaps, capturing feedback, and communicating learnings to key stakeholders.
• You will foster relationships with external partners such as Ratings & Reviews and Subscription Box partners to enhance brand affinity and loyalty, strategically distributing product and tactical information to ensure the successful execution of initiatives.

Market Research and Competitive Analysis

• You will conduct comprehensive market research and deep dives to track and analyze key competitor activities, new product launches, and promotional campaigns, with a specific focus on digital platforms.
• You will identify industry trends and shifts in consumer behavior to provide actionable insights and strategic recommendations. Ensure the brand remains agile and responsive to market changes.
• You will summarize research findings into clear reports and presentations to support strategic decisions and marketing initiatives. Communicate key insights effectively to stakeholders to drive informed decision‑making.

Cross-functional Support and Coordination

• You will support the Brand Marketing Team with ad hoc requests and analyses using tools like Item Master Attribute and Circana. Coordinate and compile information for meetings and major presentations, and prepare, maintain, and distribute marketing documents and reports.

WHO YOU ARE

• You have a bachelor’s degree in marketing, Business, or related field, preferably 2 years of work experience.
• You have proven experience in marketing coordination or similar role. Prior experience in the beauty industry is a plus, bringing valuable insights and expertise to the role.
• You have a strong understanding of beauty marketing, consumers, and social media platforms.
• You can weigh in with ideas on marketing plans, programs and manage external partners
• You have exceptional oral, written, communication and presentation skills, with the ability to articulate ideas clearly and persuasively to others.
• You have an analytical mind with strong problem‑solving skills.
• You can effectively manage multiple priorities, meet deadlines, and adapt to changing priorities in a fast‑paced environment.
• You are a proactive, energetic team‑oriented individual with strong interpersonal, creative and leadership skills.
• You are a self‑starter with a go‑getter attitude and an eagerness to grow, learn new skills, and pick up new tasks as they grow in the role.
• You have a strong sense of urgency, ability to manage details and projects while responding to changing priorities and feedback.
• You have Software expertise – MS Word, Excel, PowerPoint

#NYLaw #LI-hybrid

You may be asked to perform other duties needed to help drive to our vision, fulfill our mission and abide by our organization’s values.

What We Can Offer You

At Shiseido Americas, our pride extends beyond our rich legacy to our passionate and talented team that brings it to life every day. We recognize that without our people, innovation would not be possible. That's why we go above and beyond with our comprehensive benefits program to recognize our employees. With an array of options designed to give our employees peace of mind, our perks & benefits program is more than just a perk – it's an investment in our people's futures. Whether you're looking for comprehensive health coverage, retirement savings, or paid time off, our benefits have you covered! Check out a list of our Benefits and Perks offerings:

• Life and Disability Insurance
• Paid Volunteer Days
• Paid Company Holidays
• 401K with 6% Company Match
• Internal & International Mobility
• Product Discounts & Annual Gratis
• Employee Led Affinity Groups
• Tuition Reimbursement

The hourly rate for this position may vary based on geographic location. Pay is based on several factors including knowledge, education, skills, and experience. In addition to base pay, we may offer additional forms of compensation as part of a total compensation package, including a discretionary annual bonus in addition to a full range of benefits.

Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law

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