VP, Tech Earned Media & Strategy

Burson; San Francisco (CA); Hybrid; USD 75,000 - 180,000; Full time

Job summary

Burson, part of WPP, seeks a Vice President, Earned Media — Technology to lead earned strategy and execution for leading technology clients across the U.S. Earned storytelling, audience insight and data-driven journalism shape the narrative, with collaboration from strategy, intelligence, creative, social and digital teams.

You will build and maintain relationships with national business and technology journalists, translate complex tech into newsworthy stories, coach junior staff, and guide

Qualifications

• Approximately 10–12 years of relevant experience in technology earned media, media relations or communications.
• Ability to turn business objectives and complex technology topics into distinctive narratives.
• Experience leading earned workstreams within integrated campaigns and articulating executive messaging.

Responsibilities

• Lead earned media strategy for technology clients across Burson’s U.S. Earned Media Practice and Technology teams.
• Develop narratives and identify opportunities to create news and reach target audiences.
• Translate complex technology into coverage that supports business impact and human interest.
• Coach junior colleagues on strategy, storytelling, and client counsel.
• Drive hands-on media engagement with national journalists, newsletters, and podcasts.
• Partner across Strategy, Intelligence, Creative, Social and Digital to embed earned storytelling from the start.

Skills

Earned media

Technology storytelling

Editorial judgment

Client counsel

Media relations

Team leadership

AI-powered tools

Tools

AI-powered tools

Job description

Burson, part of WPP, seeks a Vice President, Earned Media — Technology to lead earned strategy and execution for leading technology clients across the U.S. Earned storytelling, audience insight and data-driven journalism shape the narrative, with collaboration from strategy, intelligence, creative, social and digital teams.

You will build and maintain relationships with national business and technology journalists, translate complex tech into newsworthy stories, coach junior staff, and guide