VP, Earned Media — Technology

Burson Group

San Francisco (CA)

Hybrid

USD 75,000 - 180,000

Full time

6 days ago

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Job summary

Burson, part of WPP, is seeking a Vice President, Earned Media — Technology to lead earned strategy and execution for technology clients in the U.S. Earned storytelling and journalist relations will drive business impact while partnering with Strategy, Intelligence, Creative, Social and Digital teams.

You will translate complex technology into compelling narratives and provide trusted counsel to senior clients.

Qualifications

Approximately 10–12 years of relevant experience in technology earned media or communications.
Direct hands-on experience with AI, enterprise software, or early-stage companies.
Proven ability to translate business objectives and complex technology into distinctive narratives.

Responsibilities

Lead earned media strategy and ensure programs align with client goals.
Develop newsworthy narratives and identify opportunities to secure coverage.
Translate technical capabilities into business-relevant stories for multiple audiences.
Counsel senior clients and synthesize media ecosystem insights for decision making.
Lead pitching, build journalist relationships, and manage media conversations.
Collaborate across Strategy, Intelligence, Creative, Social and Digital teams.
Apply data-driven insights to sharpen programs and recommendations.
Oversee execution across launches, storytelling, events and moments.
Mentor junior colleagues and contribute to new business proposals.