Vice President, Strategy

Critical Mass; New York (NY); On-site; USD 210,000 - 240,000; Full time

Job summary

Critical Mass in New York is seeking a VP, Strategy to lead strategic initiatives across performance marketing, brand building, and customer experience. You will drive strategic excellence across brand and performance disciplines while engaging with clients and partners to align on data-driven recommendations.

The role demands senior-level experience in advertising or marketing agencies, with a track record of managing complex client relationships and delivering integrated strategies across

Qualifications

• Develop strategic recommendations grounded in data and insights across paid media, brand positioning, and customer engagement.
• Partner with senior clients as trusted advisor and defend strategic rationale in discussions.
• Collaborate with media, creative, and account teams to ensure integrated strategy execution and alignment.

Responsibilities

• Develop and articulate compelling strategic recommendations grounded in data and insights across paid media, brand positioning, and customer engagement.
• Partner with senior clients, serving as a trusted strategic advisor and able to defend strategic rationale.
• Collaborate with media teams, creative partners, and account management to ensure integrated strategy execution and alignment across disciplines.

Job description

Job Description

Critical Mass is looking for an exceptional VP, Strategy to lead strategic initiatives across a dynamic portfolio of premium brands and accounts spanning performance marketing, brand building, and customer experience domains. In this role, you'll operate at a high level across both brand and performance disciplines driving strategic excellence. This is an opportunity to work with some of the world's most recognizable brands, engage with clients, think strategically across channels, and build strong collaborative relationships.

Agency: Critical Mass

Job Function: Strategy and Planning

Job Subfunction: Account Planning and Brand Planning

Important Note: This role is open to New York only and remote work is not an option.

You Will

• Develop and articulate compelling strategic recommendations grounded in data and insights, ensuring these recommendations and address client business objectives across paid media, brand positioning, and customer engagement
• Partner with senior clients, serving as a trusted strategic advisor and able to confidently engage in robust discussions and defend strategic rationale
• Collaborate with media teams, creative partners, and account management to ensure integrated strategy execution and alignment across all disciplines

You Have

• Proven strategic experience at a VP or Group Director level in advertising or marketing agency setting, or related field
• Proven success managing complex, high-stakes client relationships with senior stakeholders
• Strong experience with performance media platforms, DSPs, and data-driven marketing strategy
• Deep capability in both performance marketing strategy and brand strategy; ability to balance short-term performance needs with long-term brand equity
• Strong ability to articulate strategy clearly, defend recommendations with compelling rationale, and guide clients toward optimal solutions
• Experience working effectively with media, creative, and account teams in an IAT environment and the ability to align disciplines around shared strategic objectives
• Comfort operating across different client types, business models, and strategic challenges
• Ability to synthesize complex information and develop clear, actionable strategic recommendations
• Comfort moving between big-picture strategy and tactical execution
• Problem-solving mindset and intellectual rigor

Nice To Have

• Experience with premium/luxury brands and/or performance-critical accounts
• Background with large multinational brands
• Media planning or buying experience

Compensation: New York: $210,000-$240,000

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