VP, Social Strategy & Cultural Leadership

Publicis Groupe; New York (NY); Hybrid; USD 129,000 - 207,000; Full time

Job summary

Publicis Groupe ANZ is seeking a VP/Director, Social Strategy to lead culturally informed social campaigns for beauty brands. You’ll work with creative, social listening, influencer, PR, and brand teams to shape ideas, narratives, and executions that resonate across culture.

The role focuses on translating cultural insights into strong POVs, testing ideas, and maintaining social-first integrity from ideation through delivery, with senior stakeholders and partners.

Qualifications

• 8–10+ years in social, digital, PR, content, or advertising.
• Proven social-first or earned-media creative strategy.
• Strong understanding of content travel: planning, distribution, and amplification.
• Chronically online with fluency across platforms.

Responsibilities

• Develop social-first strategies aligned to brand goals.
• Lead influencer and creator programs and POVs.
• Collaborate with creative and brand teams across portfolios.
• Present concepts to senior stakeholders.
• Stay current with pop culture, trends, and formats.

Skills

Social strategy

Influencer programs

Cultural insights

Content strategy

Job description

Company description

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One.”

Overview

This role is part of anearned-first creative team, embedded within the client's internal agency. This person sits at the intersection of social strategy, creative development, and cultural intelligence, shaping work that shows up meaningfully in culture and stands apart for consumers, the industry, and press.

As VP/Director, Social Strategy, you’ll partner closely with creative, social listening, influencer, PR, and brand teams to shape ideas, narratives, and executions across a growing portfolio of beauty industry brands.

You’ll play a key role in identifying and translating cultural insights into strong creative POVs, pressure-testing ideas, and ensuring social-first thinking and creative integrity hold from early ideation through execution

Responsibilities

Day-to-day, your role includes:

• Developing sharp, culturally informed social and content strategies that ladder into broader brand and business objectives
  
  
• Helping define and uphold the earned-first standard across social ideas, programs, and executions
  
  
• Owning the internal sell-in of social-first creative strategies by setting clear social and cultural POVs and aligning creative, brand, and cross-functional teams around them.
• Leading influencer and creator strategies, including POV development, casting guidance, and deliverable frameworks
  
  
• Collaborating closely with creative teams to build ideas and tactics that are socially native, culturally resonant, and built to earn attention
  
  
• Maintaining a strong pulse on pop culture, internet behavior, entertainment moments, and emerging social formats
  
  
• Building strong relationships with brand partners, agency collaborators, creators, and third-party platforms
  
  
• Representing the team in key meetings, working sessions, and presentations, including with senior stakeholders

Qualifications

We’re looking for strong, impactful work experience, which typically includes:

• 8-10+ years of experience in social, digital, PR, content, entertainment, publishing, brand, or advertising
  
  
• Proven experience developing social-first and/or earned-media–driven creative strategies
  
  
• A strong understanding of how content travels — including media planning, distribution, and amplification
  
  
• Chronically online. Deep fluency across social platforms, creator ecosystems, and internet culture

• Excellent research, writing, and presentation skills, with the ability to clearly articulate strategic POVs
  
  
• The ability to build strong, trusted relationships with internal and external partners
  
  
• A deep understanding of consumer behavior and cultural insight — you understand what makes people care, share, and participate
  
  
• The ability to back creative instincts with sound strategic and analytical reasoning
  
  
• Comfort operating with autonomy, judgment, and accountability in a fast-moving, evolving environment

Nice to have’s:

• Expertise in entertainment- and culture-driven social programming
• A strong point of view on emerging technology, platforms, cultural trends, and content formats
• Passion and/or excitement for Beauty and Personal Care.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $129,485.00 - USD $207,324.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2028.