VP Social Strategy & Analytics

24 Seven Talent; Needham (MA); On-site; USD 180,000 - 240,000; Full time

Job summary

24 Seven Talent seeks a Vice President of Global Social Strategy & Intelligence to lead strategy, platform intelligence, and measurement for its global social program. The role will turn social signals into faster, better decisions across content, creators, platforms, markets, and investment.

The candidate should be a social media expert with analytics and data fluency to shape strategy and execution. The executive will set the direction for AI-enabled social intelligence, partnering with

Qualifications

• 12+ years of experience across social media, social strategy, analytics, measurement, or data strategy.
• Senior leadership experience building or scaling a global social function, team, or KPI structure.
• Strong data fluency with platform data, BI tools, data models, and centralized analytics or engineering teams.
• Experience with AI and automation to improve reporting and insight generation.

Responsibilities

• Own the global social measurement framework including KPI definitions and dashboards.
• Establish consistent measurement across major platforms and emerging ones.
• Define data requirements and taxonomy for campaigns, assets, markets, and regions.
• Shape the social analytics technology and data ecosystem in partnership with IT and analytics.
• Lead AI-enabled insights, ensuring accuracy and governance of AI outputs.
• Translate platform signals into clear recommendations for content, creator, and regional marketing teams.

Skills

Leadership

Executive communication

AI & automation

SQL

Platform intelligence

Social analytics

Data fluency

Tools

SQL

BI tools

Job description

VP, Social Strategy & Analytics
**Could be based out of NYC or Greater Boston or regular travel to these locations will be necessary**

Employment Type: Full-Time

Role Summary

Our client, a global consumer brand, is seeking a Vice President of Global Social Strategy & Intelligence to lead the strategy, platform intelligence, and measurement foundation for its global social media organization.

This role will turn social signals into faster, better decisions across content, creators, platforms, markets, and investment. The ideal candidate is a social media expert first, with the analytics and data fluency to determine what the organization needs to know, why it matters, and how those insights should shape strategy and execution.

This executive will also set the direction for AI-enabled social intelligence, partnering with Analytics, Enterprise Data, and IT to establish the methodology, infrastructure, and scalable data products required for global decision-making.

Key Responsibilities

• Own the global social measurement framework, including KPI definitions, reporting cadence, platform benchmarks, dashboard standards, executive reporting, and AI-assisted insight generation.


• Establish consistent measurement across TikTok, Instagram, YouTube, Facebook, X, Pinterest, and emerging platforms.


• Define the data requirements and taxonomy needed to evaluate campaigns, creators, assets, markets, accounts, audiences, and individual posts across regions.


• Shape the social analytics technology and data ecosystem in partnership with Analytics, Enterprise Data, and IT.


• Establish clear standards for social listening, reporting, dashboarding, taxonomy, data quality, and governance.


• Champion the use of AI and automation to reduce manual reporting, identify emerging trends, flag performance anomalies, and surface actionable insights more quickly.


• Implement appropriate standards for accuracy, human review, ownership, and escalation of AI-generated insights.


• Advance the organization’s measurement capabilities beyond standard reporting through creative testing, paid amplification learnings, brand-lift analysis, and incrementality measurement where data allows.


• Serve as the organization’s senior social platform authority, staying ahead of algorithm changes, new formats, creator behavior, platform-native tools, and evolving content mechanics.


• Translate platform developments and performance signals into clear recommendations for content, creative, creator, paid media, and regional marketing teams.


• Partner with Marketing Analytics to connect social performance with broader business outcomes, including revenue, point-of-sale performance, market share, new-product performance, brand lift, and commercial impact.


• Develop clear, consistent methodologies for evaluating viral momentum, full-funnel activation, creative performance, creator effectiveness, and paid and organic social impact.


• Translate complex platform and performance data into decisive recommendations for executive audiences.


• Build, lead, and develop a high-performing social intelligence and analytics team responsible for reporting, social listening, insight generation, ad hoc analysis, technology administration, and ongoing improvement of the measurement model.

Qualifications

• 12+ years of experience across social media, social strategy, social analytics, measurement, platform intelligence, or data strategy.


• Senior leadership experience building or scaling a global social function, team, operating model, measurement framework, or KPI structure.


• Deep subject-matter expertise across TikTok, Instagram, YouTube, Facebook, X, Pinterest, and emerging social platforms.


• Strong understanding of paid, earned, and organic social media, as well as creator, influencer, and community ecosystems.


• Platform-side experience in data, product, partnerships, or measurement at TikTok, Meta, Pinterest, YouTube, or a similar organization is highly valued.


• Strong data fluency, including the ability to work with platform data, business-intelligence tools, data models, and centralized analytics or engineering teams.


• Advanced SQL or comparable technical experience is preferred but not required for candidates with strong data-product ownership experience.


• Experience developing or governing metric definitions, data dictionaries, taxonomies, and reporting standards across multiple teams, markets, or regions.


• Ability to define technical and reporting requirements for centralized data and engineering teams.


• Working fluency with AI and automation tools used for reporting, anomaly detection, trend identification, and predictive analytics.


• Clear understanding of AI accuracy standards, human review requirements, and escalation protocols.


• Strong executive communication skills, with the ability to translate complex data and platform signals into a clear point of view and actionable recommendations.


• Experience within CPG, DTC, retail, consumer electronics, a major social platform, or a leading agency environment is preferred.

The Opportunity

This is a high-impact leadership opportunity for someone who understands social media at its core but can also build the intelligence and measurement infrastructure behind it. The successful candidate will shape how a global organization evaluates social performance, responds to cultural and platform signals, deploys AI, and connects social activity to measurable business results.