Director of Global Social Media

Quince; San Francisco (CA); Presencial; USD 150.000 - 210.000; Jornada completa

Descripción de la vacante

Quince is seeking a Director of Social to serve as a strategic operator and player-coach for the company’s organic social channels. You will own the vision, strategy, and operating cadence across Instagram, TikTok, Facebook, Pinterest, X, LinkedIn, YouTube, and emerging platforms, while leading a team spanning social management, content creation, and coordination.

You will own weekly executive reviews of social performance, tying metrics to revenue, app installs, and engagement, and will build a

Formación

• 10+ years of social media experience with at least 3 years leading and developing teams.
• Proven track record of scaling organic social for high-growth consumer brands.
• Expertise in short-form video strategy across TikTok, Instagram Reels, and YouTube Shorts.
• Experience with disciplined brand voice and narrative frameworks.

Responsabilidades

• Own organic social strategy, vision, and channel architecture across major platforms.
• Lead, develop, and scale a cross-functional social team.
• Own the weekly social business review, reporting to executives.
• Build a test-and-learn engine to optimize platform performance.
• Partner with Brand, Communications, and Community to align narrative and content moments.
• Manage agencies, freelancers, and fractional partners.

Conocimientos

Short-form video strategy

Platform-native content

Social analytics

Team leadership

Attribution & measurement

Stakeholder communication

Herramientas

Dash Social

Descripción del empleo

• The Director of Social is a strategic operator and player-coach who treats organic social as a performance function, not a publishing function
• This person will own the vision, strategy, team, and operating cadence for Quince’s organic social channels, and will be energized rather than intimidated by weekly attribution to business outcomes
• The Director, Global Social Media will report into Head of Brand Strategy & Narrative
• Own the organic social strategy, vision, and channel architecture across Instagram, TikTok, Facebook, Pinterest, X, LinkedIn, YouTube, and emerging platforms
• Lead, develop, and scale a team spanning social media management, content creation, and coordination
• Own the weekly social business review, reporting performance against revenue, app installs, app store clicks, engagement rate, and reach to executive stakeholders
• Build and operate a test-and-learn engine that identifies what drives performance by platform and reallocates effort accordingly
• Scale the short-form video engine behind the brand’s breakout channel growth while raising engagement across every platform
• Set the content strategy across storytelling, education, and entertainment, shifting the mix from campaign imagery toward platform-native, humanizing content
• Partner with Brand and Communications to ensure social expresses the company narrative with consistency and discipline
• Partner with the Community function on UGC, engagement strategy, and community-led content moments
• Own the social measurement and tooling stack, and continuously improve data integrity in how performance is captured and framed
• Build proactive content operations so that every shoot, event, and office moment is treated as a content generation opportunity
• Manage agency, freelance, and fractional partners supporting the function
• Joining Quince means being part of a mission-driven team reshaping retail. You will work alongside talented colleagues, tackle meaningful challenges, and contribute to building a more sustainable, accessible future for customers and partners alike

They have scaled social for a high-growth consumer brand, they know exactly what drives performance by platform, and they have the taste and judgment to raise the creative bar directly rather than only through delegationThis is a builder’s role. It is not a fit for someone who wants to inherit a finished playbook, manage from altitude, or measure success in impressions. The right candidate reads that as the pitch

• Player-coach mentality: sets strategy at the executive level and steps into the work directly when the moment calls for it
• Expertise in short-form video strategy and platform-native content across TikTok, Instagram Reels, and YouTube Shorts
• Experience operating within a disciplined brand voice and narrative framework: culturally relevant without going off-message
• Proven track record of scaling organic social for a high-growth consumer brand, with results tied to business outcomes rather than vanity metrics
• Deep fluency in social analytics and attribution, comfortable owning an executive-facing weekly performance review and defending the numbers in it
• Experience with social measurement and tooling stacks such as Dash Social or comparable platforms
• A strong point of view on what makes content perform, and the creative judgment to raise the bar across a team
• 10-12+ years in social media with at least 3 years leading and developing teams