VP, Rental Growth & Platform

RDO Equipment Co.; Fort Worth (TX); On-site; USD 250,000 - 280,000; Full time

Benefits offered by this job

Company vehicle

Benefits package

STI & LTI incentives

Job summary

RDO Equipment Co. is seeking a visionary Vice President of Rental to build and scale our rent-to-rent business from the ground up.

This executive role demands strategic thinking, people leadership, and operational discipline to drive sustainable growth and robust stakeholder value. Reporting to the President, you will lead the Rental leadership team, shape market strategy, and work across Texas and Arizona locations to deliver results, with a comprehensive compensation package including STI,

Responsibilities

• Lead rent-to-rent strategy and execution aligning with company goals.
• Develop and mentor the Rental leadership team to drive performance and accountability.
• Expand market share and fleet effectiveness through scalable platforms and processes.
• Collaborate with senior leadership to shape long-term growth and stakeholder value.

Job description

RDO Equipment Co. is seeking a visionary Vice President of Rental to build and scale our rent-to-rent business from the ground up.

This executive role demands strategic thinking, people leadership, and operational discipline to drive sustainable growth and robust stakeholder value. Reporting to the President, you will lead the Rental leadership team, shape market strategy, and work across Texas and Arizona locations to deliver results, with a comprehensive compensation package including STI,