Vice President of Rental

RDO Equipment Co.; Fort Worth (TX); On-site; USD 250,000 - 280,000; Full time

Benefits offered by this job

Company vehicle

Benefits package

STI & LTI incentives

Job summary

RDO Equipment Co. is seeking a visionary Vice President of Rental to build and scale our rent-to-rent business from the ground up.

This executive role demands strategic thinking, people leadership, and operational discipline to drive sustainable growth and robust stakeholder value. Reporting to the President, you will lead the Rental leadership team, shape market strategy, and work across Texas and Arizona locations to deliver results, with a comprehensive compensation package including STI,

Responsibilities

• Lead rent-to-rent strategy and execution aligning with company goals.
• Develop and mentor the Rental leadership team to drive performance and accountability.
• Expand market share and fleet effectiveness through scalable platforms and processes.
• Collaborate with senior leadership to shape long-term growth and stakeholder value.

Job description

For a leader energized by building something significant, this is a rare opportunity to create, scale and define RDO Equipment Co.'s rent-to-rent business from the ground up. This highly visible leadership role calls for an accomplished, people-centered executive who brings strategic vision, operational discipline and entrepreneurial energy to a values-driven organization known for strong relationships and a deep commitment to our stakeholders. The Vice President of Rental will play a critical role in shaping our rent-to-rent strategy, expanding market share, strengthening fleet performance, developing high-performing teams and building a scalable rental platform designed for long-term, sustainable growth.

Reports to: President, RDO Equipment Co.

Direct Reports: Rental leadership team (primarily General Manager level)

Other Key Relationships:

• RDO Senior Leadership Team
• Construction Vice Presidents
• RDOE Texas and Southwest Construction locations
• Field Support Office leaders and support team members
• Manufacturer partner leaders and resources

Position Location: Irving/Fort Worth, TX or Phoenix/Chandler AZ

Compensation: The base pay range for this position is $250,000 to $280,000+. Base pay is positioned within the range based on several factors including an individual's knowledge, skills and experience, with consideration given to internal equity. In addition, this person will be eligible for both a short-term incentive plan (STI) and a long-term incentive plan (LTI), a company vehicle and a comprehensive benefits package.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

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