VP, Rental Growth & Platform Strategy

RDO Equipment Co.; Irving (TX); On-site; USD 250,000 - 280,000; Full time

Benefits offered by this job

Company vehicle

STI/LTI incentives

Comprehensive benefits package

Job summary

RDO Equipment Co. in Irving/Fort Worth, TX or Phoenix/Chandler AZ seeks a Vice President of Rental to build, scale and define the rent-to-rent business from the ground up.

Reporting to the President, you will lead the Rental leadership team, shape strategy, drive market expansion, improve fleet performance and create a scalable platform for sustainable growth.

This executive role requires vision, operational discipline and strong relationships with stakeholders.

Responsibilities

• Define rent-to-rent strategy and roadmap.
• Expand market share in key Texas and Southwest regions.
• Strengthen fleet performance and utilization across the rental fleet.
• Develop high-performing Rental leadership teams and succession plans.
• Build a scalable rental platform designed for long-term, sustainable growth.

Job description

RDO Equipment Co. in Irving/Fort Worth, TX or Phoenix/Chandler AZ seeks a Vice President of Rental to build, scale and define the rent-to-rent business from the ground up.

Reporting to the President, you will lead the Rental leadership team, shape strategy, drive market expansion, improve fleet performance and create a scalable platform for sustainable growth.

This executive role requires vision, operational discipline and strong relationships with stakeholders.