- Own the strategy and execution of high-impact analytics capabilities across digital growth, product decisions, pricing strategy, and marketing effectiveness
- Set and lead the digital analytics strategy across marketing, pricing, product, and go-to-market analytics
- Advance AI, automation, and advanced analytics capabilities to improve decision quality, operating efficiency, customer experience, revenue growth, and margin expansion
- Own pricing analytics, pricing experimentation, revenue optimization, and pricing product capability development
- Lead marketing analytics across acquisition, retention, lifecycle, attribution, personalization, segmentation, and channel performance
- Drive product analytics capabilities, including funnel optimization, customer behavior insights, experimentation, product performance measurement, and digital experience improvements
- Translate complex data into executive-level insights and recommendations influencing strategy, investment decisions, and commercial execution
- Build, develop, and lead a high-performing analytics team, establishing governance, standards, talent plans, and operating rhythms
- Partner with Digital, Product, Marketing, Engineering, Finance, Data Science, and regional teams to embed analytics into planning, execution, and performance management
Requirements
- Bachelor's degree required
- Advanced degree in analytics, data science, economics, statistics, business, engineering, or a related field preferred
- 12-15+ years of experience in analytics, data science, digital strategy, growth, pricing, or related commercial analytics roles
- 5+ years in senior or executive leadership
- Deep experience in marketing analytics, including acquisition, retention, attribution, segmentation, lifecycle measurement, personalization, and performance optimization
- Strong experience in pricing analytics, pricing strategy, experimentation, revenue optimization, and margin improvement
- Strong product analytics experience, including customer journey/funnel analytics, experimentation, digital product performance measurement, customer behavior insights, and product-led growth measurement
- Demonstrated success applying AI/ML, automation, experimentation, SQL/data tooling, and advanced analytics in commercial environments
- Proven ability to connect analytics to business outcomes, including measurable revenue growth, customer growth, conversion improvement, retention, margin expansion, and operating efficiency
- Experience in digital, fintech, payments, marketplace, consumer technology, or other high-scale B2C environments preferred
- Executive communication skills with the ability to influence senior stakeholders, simplify complex analysis, and drive decisions across Product, Marketing, Finance, Engineering, and business teams
- Experience building teams, analytics governance, operating models, and scalable ways of working in a matrixed global environment
Core Competencies
Demonstrates expertise in leading high-impact analytics strategies across digital growth, pricing, and marketing effectiveness, with a strong focus on AI, automation, and advanced analytics to drive business outcomes. Proven ability to build and lead high-performing analytics teams while embedding analytics into cross-functional planning and execution.
Highest-signal resume keywords
- Digital Analytics Strategy
- Marketing Analytics
- Pricing Analytics
- Product Analytics
- Team Leadership
Hard Skills
- Analytics
- Data Science
- Pricing Strategy
- Customer Behavior Insights
- Funnel Optimization
- SQL
- AI/ML
- Experimentation
- Revenue Optimization
- Performance Measurement
Soft Skills
- Executive Communication
- Influencing Stakeholders
- Simplifying Complex Analysis
Certifications & Qualifications
- Bachelor's Degree
- Advanced Degree in Analytics or Related Field
Industry Keywords
- Digital
- Fintech
- B2C
- Consumer Technology
- Marketplace