Manager, eCommerce Analytics

Jobtailor; Fort Collins (CO); On-site; USD 140,000 - 190,000; Full time

Job summary

Jobtailor is seeking a senior analytics leader to drive our DTC ecommerce analytics strategy and oversee a high-performing team responsible for transforming data into actionable insights. You will guide cross-functional stakeholders, shape measurement frameworks, and lead advanced analytics initiatives such as MMM, LTV, and attribution to optimize revenue and growth.

You will manage tagging strategy, reporting, and governance to ensure accurate, scalable data collection and reporting across

Qualifications

• Bachelor's degree in Business, Marketing, Analytics, Statistics, Economics, CS, Data Science, or related field.
• Minimum of five (5) years in web analytics with strategy development in ecommerce/digital environments.
• Experience mentoring or managing analytics teams.
• Strong ability to manage tagging strategy and third-party tags.
• Experience creating regular and ad-hoc reports/dashboards with Excel, Looker Studio, Power BI.
• Proven experience driving insights to senior leadership and organizational change.

Responsibilities

• Lead the execution of the company's DTC ecommerce analytics strategy aligned with growth and revenue objectives.
• Manage, coach, and develop a high-performing analytics team.
• Partner with ecommerce leadership to translate data into actionable strategic recommendations.
• Drive advanced analytics initiatives including LTV modeling, forecasting, MMM, attribution, and incrementality.
• Oversee measurement of the customer journey, website performance, and marketing effectiveness.
• Establish enterprise reporting frameworks, dashboards, and KPIs for ecommerce performance.
• Provide oversight for web analytics platforms, tag management, data governance, and privacy compliance.
• Evaluate emerging technologies to enhance analytics capabilities and decision-making.
• Support and maintain a positive safety culture.

Skills

Analytics strategy

Team leadership

Web analytics

Tag management

Data reporting

Looker Studio/Power BI

Education

Bachelor's degree in related field

Tools

Looker Studio

Power BI

Tag Management Systems

Job description

• Lead the execution of the company's Direct-to-Consumer (DTC) eCommerce analytics strategy, aligning measurement capabilities, customer insights, and performance analytics with business growth, customer acquisition, retention, and revenue objectives.
• Manage, coach, and develop a high-performing analytics team, establishing priorities, driving professional growth, and fostering a culture of data-driven decision-making, innovation, and continuous improvement.
• Partner with eCommerce leadership and cross-functional stakeholders to translate complex data into actionable insights and strategic recommendations that influence digital investments, pricing, promotions, merchandising, customer experience, and business planning decisions.
• Drive advanced analytics initiatives including customer segmentation, cohort analysis, customer lifetime value (LTV) modeling, forecasting, predictive analytics, Marketing Mix Modeling (MMM), multi-touch attribution, and incrementality measurement to optimize business performance.
• Oversee the measurement and optimization of the end-to-end customer journey, including website performance, digital marketing effectiveness, conversion funnel performance, personalization initiatives, customer retention programs, and digital experimentation efforts.
• Establish and maintain enterprise reporting frameworks, executive dashboards, and key performance indicators (KPIs) that provide visibility into eCommerce performance, customer behavior, and marketing effectiveness across channels.
• Provide strategic oversight for web analytics platforms, tag management systems, data governance processes, measurement architecture, and privacy compliance to ensure accurate, scalable, and reliable data collection and reporting.
• Evaluate emerging technologies, industry trends, and competitive insights to continuously enhance analytics capabilities, improve decision-making, and identify opportunities for revenue growth and operational efficiency.
• Support and maintain a positive safety culture by being an active leader in all safety program initiatives.

Requirements

• Bachelor's degree in Business, Marketing, Analytics, Statistics, Economics, Computer Science, Data Science, or a related field required.
• Minimum of five (5) years of experience in web analytics, with a strong emphasis on analytics strategy development and implementation within eCommerce or digital environments.
• Previous experience in a mentor, supervisor, lead, or manager role is required.
• Highly advanced skills in managing profiles, integrating third-party tags and creating tagging strategy required.
• Extensive skills in creating and delivering regular and ad-hoc reports and dashboards using tools like Microsoft Excel, Looker Studio, and Power BI required.
• Demonstrated experience leading analytics teams and developing talent in a fast-paced, data-driven environment.
• Demonstrated experience developing analytics insights to support senior leadership and drive organizational change.

Core Competencies

Expertise in leading eCommerce analytics strategies, developing high-performing teams, and translating complex data into actionable insights to drive business growth and customer engagement. Proficient in advanced analytics techniques and tools to optimize performance and enhance decision-making.

Highest-signal resume keywords

• ECommerce Analytics Strategy Development
• Team Leadership and Development
• Advanced Analytics Techniques
• Web Analytics Platforms Management
• Data-Driven Decision Making

ATS Optimization Keywords

Hard Skills

• Web Analytics
• Customer Segmentation
• Cohort Analysis
• Customer Lifetime Value Modeling
• Predictive Analytics
• Marketing Mix Modeling
• Multi-Touch Attribution
• Incrementality Measurement
• Data Reporting
• Tag Management

Soft Skills

• Coaching
• Mentoring
• Collaboration
• Communication
• Innovation

Industry Keywords

• Direct-to-Consumer
• Customer Acquisition
• Customer Retention
• Digital Marketing
• Performance Analytics

Tools & Technologies

• Microsoft Excel
• Looker Studio
• Power BI
• Tag Management Systems
• Measurement Architecture