VP, Product Strategy & Branch Network Growth

Belay Bank; Missouri; On-site; USD 140,000 - 170,000; Full time

Job summary

First Bank is seeking a VP, Product Manager, Strategy Development for a hybrid role based in St. Louis, MO.

You will lead end-to-end product lifecycle, translating customer insights and market data into profitable products that drive enterprise growth. You will analyze complex data from multiple sources, partner with cross-functional teams, and drive branch strategy, staffing models, and incentive structures to optimize the network.

Qualifications

• Bachelor's degree required or equivalent experience.
• 10+ years in product management, retail banking, strategy, or related fields.
• Experience in branch distribution strategy and data analytics.

Responsibilities

• Develop product strategy and vision that delivers measurable value.
• Analyze complex data to inform business strategies and projections.
• Manage discovery, market research, and competitive intelligence for the roadmap.
• Own and prioritize a clear product backlog aligned to the roadmap.
• Build and track key product metrics including revenue and customer impact.
• Lead end-to-end delivery of complex, cross-functional initiatives.

Skills

Data analysis

Stakeholder management

Executive communication

Cross-functional collaboration

Product lifecycle management

Education

Bachelor's degree

MBA preferred

Tools

Power BI

Tableau

Job description

First Bank is seeking a VP, Product Manager, Strategy Development for a hybrid role based in St. Louis, MO.

You will lead end-to-end product lifecycle, translating customer insights and market data into profitable products that drive enterprise growth. You will analyze complex data from multiple sources, partner with cross-functional teams, and drive branch strategy, staffing models, and incentive structures to optimize the network.