VP, Product Strategy & Growth Leader

First Bank; Missouri; Hybrid; USD 140,000 - 170,000; Full time

Job summary

First Bank is seeking a VP, Product Manager to lead the Product & Strategy organization in a hybrid on-site role based in St. Louis, MO.

You will own the end-to-end product lifecycle from discovery to delivery, shape branch and distribution strategy, and drive growth across deposits, lending, payments, and enterprise initiatives. Responsibilities include developing product strategy, conducting advanced data analyses, prioritizing roadmaps, and delivering multi-stakeholder programs.

Qualifications

• - Bachelor's degree (B.A.) strongly recommended; MBA preferred
• - 10+ years of experience in product management, retail banking, strategy, consulting, or branch distribution/network planning
• - Direct experience in branch distribution strategy and execution is highly preferred
• - Exposure to broader product management across deposits, lending, payments, and treasury management
• - Advanced knowledge of product lifecycle, design, and data analytics
• - Strong background in retail banking P&L economics, deposit and lending dynamics, market analysis, and customer segmentation
• - Advanced knowledge of data analysis and visualization tools such as Power BI, Tableau
• - Experience in business intelligence, automation, and data visualization for executive audiences
• - Strong analytical, problem-solving, and process improvement skills
• - Demonstrated ability to lead complex, cross-functional initiatives in a matrixed environment
• - Strong stakeholder management and executive communication skills, with a track record of influencing senior leaders
• - U.S. Military Veterans are encouraged to apply

Responsibilities

• Develop product strategy and product vision that delivers measurable value to customers and the enterprise
• Conduct complex data analysis needed to develop business strategies based on projections
• Manage discovery efforts, market research, and competitive intelligence to uncover customer needs and inform the product roadmap
• Own, maintain, and prioritize a clear product backlog aligned to the strategic roadmap and enterprise objectives
• Build the framework and track key product success metrics — including financial performance, customer impact, risk posture, and operational reliability
• Drive end-to-end delivery of complex, multi-stakeholder initiatives across ideation, requirements, design, rollout, and ongoing support
• Lead network and channel strategy initiatives, including footprint optimization, market analysis, branch performance metrics, and data driven decisioning & prioritization
• Define and track business-level performance economics — including revenue, cost-to-serve, productivity, and customer outcomes
• Partner across Retail Banking, Finance, HR, Marketing, CRE, and Technology to design operating models, staffing frameworks, and incentive structures that drive growth and efficiency
• Champion process improvement initiatives, leveraging analytics, automation, and stakeholder feedback to improve decision quality and operational effectiveness
• Deliver executive-level presentations and communications that articulate strategic priorities, recommendations, and business impact
• Provide robust analytics and insights to enable data-driven decisions across the Product & Strategy organization
• Champion adoption of AI and automation tools to scale insight generation, decision support, and product execution

Skills

Product management

Retail banking

Strategy

Branch distribution

Power BI

Tableau

Stakeholder management

Executive communication

Veterans encouraged

Education

Bachelor's degree

MBA preferred

Tools

Power BI

Tableau

Job description

First Bank is seeking a VP, Product Manager to lead the Product & Strategy organization in a hybrid on-site role based in St. Louis, MO.

You will own the end-to-end product lifecycle from discovery to delivery, shape branch and distribution strategy, and drive growth across deposits, lending, payments, and enterprise initiatives. Responsibilities include developing product strategy, conducting advanced data analyses, prioritizing roadmaps, and delivering multi-stakeholder programs.