VP, Product Marketing

Rokt group; New York (NY); On-site; USD 230,000 - 290,000; Full time

Job summary

An established industry player in ecommerce is seeking a VP of Product Marketing to lead its innovative team. This strategic role involves defining product positioning, executing go-to-market strategies, and aligning cross-functional teams to enhance product-led growth. With a commitment to transparency and career development, the company offers a vibrant culture where you can thrive. Join a mission-driven community that values diversity and fosters a collaborative environment, making a significant impact in the ecommerce landscape. If you're a strategic thinker with a passion for marketing, this is the opportunity for you!

Benefits

Equity Grants

Daily Catered Lunch

Healthy Snacks

401K Matching Plan

Fully Funded Health Insurance

Dog-Friendly Office

Extra Leave

Flexible Work Hours

Global Offices

Career Development Programs

Qualifications

• 12+ years in B2B SaaS product marketing, preferably in MarTech or AdTech.
• 3+ years leading a product marketing team with a focus on growth.

Responsibilities

• Define product positioning and develop messaging frameworks.
• Lead go-to-market execution and partner with cross-functional teams.
• Build and scale a high-performing product marketing team.

Skills

B2B SaaS Product Marketing

MarTech

AdTech

Data Platform Experience

Go-to-Market Strategy

Team Leadership

Communication Skills

Market Research

Education

Bachelor's Degree

Master's Degree

Job description

mParticle by Rokt is widely recognized as one of the leading customer data platforms, serving hundreds of global brands and helping them turn data to insights and insights to action. Built on top of end-to-end streaming architecture, we are committed to empowering businesses to deliver personalized and engaging experiences to their customers across all screens and devices. We believe that the opportunity to help teams activate insights from their customer data to deliver more relevant and adaptive experiences is more important than ever. In January 2025 mParticle merged with Rokt and became mParticle by Rokt. Together, our AI and ML-powered Rokt Brain and ecommerce Rokt Network will power more than 6.5 billion transactions, connecting 400 million customers across the world’s leading companies.

We are Rokt, a hyper-growth ecommerce leader. Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most. Rokt’s AI Brain and ecommerce Network powers billions of transactions connecting hundreds of millions of customers, and is trusted to do this by the world’s leading companies.

We are a team of builders helping smart businesses find innovative ways to meet customer needs and generate incremental revenue. Leading companies drive 10-50% of additional revenue—and often all their profits—from the extra products or services they sell. This economic edge unleashes a world of possibilities for growth and innovation.

At Rokt, we are committed to complete transparency in career paths and compensation. This is why we have a well-defined career ladder with transparent compensation and clear career paths based on competency and ability, available on our website. Rokt’stars constantly strive to raise the bar, pushing the envelope of what is possible

We are looking for a VP, Product Marketing

Target total compensation ranges from $300,000 - $500,000, including a fixed annual salary of $230,000 - $290,000, an employee equity plan grant, and world-class benefits.

Equity grants are issued in good faith, subject to company policies, board approval, and individual eligibility.

We’re looking for a strategic, people-first marketing leader to own Product Marketing for mParticle by Rokt. As VP, Product Marketing, you’ll lead a team of PMMs responsible for positioning, enablement, competitive strategy, and go-to-market execution across the mParticle portfolio. Reporting into mParticle’s CEO, you will be the connective tissue between Product, Sales, Partnerships, and Marketing, ensuring mParticle by Rokt stands apart in a crowded, fast-moving market.

This role is both strategic and executional, with the opportunity to shape mParticle by Rokt's narrative post-acquisition, while building and scaling a team that amplifies our product-led growth and commercial impact.

What You’ll Do

• Define Product Positioning: Develop differentiated messaging frameworks, narratives, and customer value propositions for the mParticle portfolio, grounded in AI, data activation, and user relevance.
• Lead Go-to-Market Execution: Partner with Product, Revenue, and Enablement teams to launch products and features that drive commercial outcomes and accelerate enterprise adoption.
• Market & Buyer Insights: Own voice-of-customer programs, competitive intelligence, and segmentation research to inform positioning and shape product strategy.
• Drive Cross-Functional Alignment: Align key stakeholders across Marketing, Product, Sales, and Partnerships to deliver unified, effective GTM strategies and launches.
• Elevate Sales Enablement: Build compelling decks, battlecards, ROI models, and customer-facing content that sharpen messaging, shorten cycles, and improve win rates.
• Build & Scale a High-Performing Team: Hire, develop, and retain top-tier product marketing talent. Set clear expectations, define career paths, and create a high-feedback, high-growth culture.
• Coach & Mentor: Provide ongoing development and coaching for team members; foster strategic thinking, executional excellence, and cross-functional collaboration.
• Operationalize Product Marketing: Define and scale repeatable processes for launch planning, market research, and field enablement across the mParticle business.

About You:

• 12+ years in B2B SaaS product marketing, with a strong preference for MarTech, AdTech, or data platform experience.
• 3+ years leading and scaling a PMM team; capable of hiring, coaching, and retaining top talent.
• Expertise in building GTM for technical and enterprise-grade products; CDP or composable stack exposure is a plus.
• Outstanding communicator: able to craft crisp narratives, simplify complexity, and translate features into business value.
• Comfortable navigating matrixed orgs and evolving product portfolios, especially in post-acquisition settings.
• High agency, low ego: thrives in ambiguity, leads with curiosity, and raises the bar without over-engineering.

About Rokt’stars:

As a mission-driven, hyper-growth community of curious explorers, our ambition is to unlock real-time relevancy in ecommerce and beyond. Our bias for action means we are not afraid to quickly venture into uncharted territories, take risks, or challenge the status quo; in doing so we either win or learn. We work together as one aligned team, never letting egos get in the way of brilliant ideas. We value diversity, transparency, and smart humble people who enjoy building a disruptive business together. We pride ourselves on being a force for good as we make the world better.

About The Benefits:

We leverage best-in-class technology and market-leading innovation in AI and ML, with all of that being underlined by building and maintaining a fantastic and inclusive culture where people can be their authentic selves, and offering a great list of perks and benefits to go with it:

• All employees have access to our LevelUp! program, providing opportunities for coaching, courses, and training to support career growth and development.
• Become a shareholder. Every Rokt’star gets equity in the company
• Enjoy catered lunch every day and healthy snacks in the office. Plus join the gym on us!
• Access generous retirement plans like a 4% dollar-for-dollar 401K matching plan and get fully funded premium health insurance!
• Dog-friendly office
• Extra leave (bonus annual leave, sabbatical leave etc.)
• Work with the greatest talent in town
• See the world! We have offices in New York, Seattle, Sydney, Tokyo and London

We believe we’re better together. We love spending time together and are in the office most days (teams are in the office 4 days per week). We also get that you need to balance your life and your commitments so you have the flexibility to manage your own hours and can spend up to a week of every quarter working from anywhere.

We at Rokt choose to create a company that is as diverse and inclusive as the world we live in by attracting, growing & keeping the best talent. Equal employment opportunities are available to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If this sounds like a role you’d enjoy, apply here, and you’ll hear from our recruiting team