Director, Product Management – Roundel Campaign Management Tools

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Minneapolis (MN)

On-site

USD 130,000 - 180,000

Full time

9 days ago

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Job summary

Target is seeking a senior product leader to set the vision for AdTech/MarTech products and drive outcomes across Campaign Management Tools and related platforms.

You will guide a cross-functional team, partnering with engineering, UX, data science, and sales to deliver scalable SaaS capabilities, API-driven integrations, and data-driven decisions. Minneapolis-based with travel as needed.

Qualifications

Four-year degree or equivalent experience
10+ years of product management experience in AdTech/MarTech, campaign management, or media activation
Demonstrated success leading complex digital platforms or product portfolios
Deep understanding of the advertising campaign lifecycle across multiple digital media channels
Experience building and scaling enterprise/SaaS platforms, APIs, self-service experiences
Ability to define and execute product strategy through transformation with measurable OKRs
Experience translating advertiser/agency needs into scalable product capabilities
Strong tech fluency and engineering partnership including APIs and integrations
Experience applying automation, data, and AI to complex workflows
Exceptional enterprise leadership across Product, Engineering, UX, Sales, Operations, Data/Measurement, and partners
Preference for candidates in Chicago, NYC, Atlanta, LA, or Minneapolis
Frequent travel to support local clients; No relocation; Work duties must stay within country

Responsibilities

Set the overall strategic vision for the product space and product team
Own delivery against identified business outcomes and metrics
Set and manage product budget and financials
Establish short- and long-term product goals with quarterly OKRs
Build, coach, and mentor product owners
Foster progress, transparency, and efficiency across Product teams
Elevate team performance with constructive feedback
Collaborate with senior leadership to remove execution barriers
Drive product discovery with stakeholders and validate hypotheses with customers
Lead complex work across pyramids and interrelated specialties
Leverage data analytics for decisions, health, and ROI impact
Drive scalable solutions across pyramids within Target
Lead Campaign Management Tools for planning, trafficking, optimization, and measurement across channels

Skills

Product management

AdTech/MarTech

Campaign management

Data analytics

Enterprise leadership

OKR setting

API development

Automation and AI

Education

Bachelor's degree or equivalent

Tools

Campaign Management Tools

Analytics Platforms

SaaS Platforms

APIs

Job description

• Set the overall strategic vision for the product space and product team
• Own delivery against identified business outcomes and metrics
• Set and manage the product budget and financials
• Set short- and long-term product goals and quarterly Objectives and Key Results (OKRs)
• Build, coach, and mentor a strong team of product owners
• Build a culture of progress, transparency, and efficiency across Product teams
• Elevate team performance through insightful, motivating, and constructive feedback
• Work with senior leadership and peers to negotiate and remove execution-related barriers
• Drive product discovery with key stakeholders and validate hypotheses and concepts with customers
• Lead highly complex work across multiple pyramids and interrelated specialties
• Leverage data and analytics for competitive analysis, decision-making, product health assessment, effectiveness evaluation, P&L impact analysis, and stakeholder recommendations
• Drive innovative and scalable solutions across multiple pyramids within Target
• Lead the Campaign Management Tools platform enabling planning, building, trafficking, optimization, and measurement of advertising campaigns across Target Product Ads, Display, Social, Search, Programmatic, and other media channels

Requirements

Four-year degree or equivalent experience
10+ years of product management experience in AdTech/MarTech, campaign management, or media activation
Demonstrated success leading complex digital platforms or product portfolios
Deep understanding of the advertising campaign lifecycle, including campaign planning, creative development, trafficking, activation, optimization, and measurement, across multiple digital media channels
Experience building and scaling enterprise/SaaS platforms, APIs, self-service experiences, and reusable capabilities
Ability to define and execute product strategy through transformation, establish multi-year roadmaps, make portfolio-level tradeoffs, and translate strategy into measurable business outcomes and OKRs
Experience translating the needs of advertisers, agencies, partners, sales teams, and/or internal operators into scalable product capabilities
Strong technology fluency and engineering partnership, including architecture, platform modernization, integrations, APIs, technical debt, reliability, and build-vs.-buy decisions
Experience applying automation, data, and AI to complex workflows
Exceptional enterprise leadership and influence across Product, Engineering, UX, Sales, Operations, Creative, Data/Measurement, and external partners
Preference for candidates based in Chicago, New York City, Atlanta, Los Angeles, or Minneapolis
Frequent travel to support local clients
No relocation offered
Work duties cannot be performed outside the country of the primary work location unless otherwise prescribed by Target

Core Competencies

Demonstrates expertise in product management with a focus on AdTech/MarTech, driving strategic vision, and delivering measurable business outcomes. Proficient in leading complex digital platforms, leveraging data analytics, and fostering collaboration across diverse teams.

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