VP, Product Management - CTV

integralads; New York (NY); On-site; USD 250,000 - 350,000; Full time

Job summary

Integral Ad Science (IAS) is seeking a Vice President of Product for CTV to own the Connected TV strategy across buy-side and sell-side, including Publica. Reporting to the Chief Product Officer, you will shape IAS's TV advertising future with an AI-first, data-driven approach.

You will lead a high-performing team, influence senior leadership, and drive commercial success through strategic product initiatives and market insights in a fast-growing environment.

Qualifications

• 15+ years in Product Management
• Experience leading programs in TV/CTV or video
• Strong leadership and people-development skills
• Ability to link product strategy to revenue growth and business outcomes
• Experience engaging executive boards and external clients

Responsibilities

• Define and articulate a clear vision and strategic roadmap for CTV across buy-side, sell-side, and Publica initiatives
• Lead and develop a team of 6-7 product managers, fostering innovation and accountability
• Drive execution against an ambitious roadmap including content-transparency, pre-bid controls, and quality improvements
• Partner with Go-To-Market and Product Marketing to launch products and drive revenue impact
• Build internal and external relationships with business development, M&A, engineering, sales, and key clients
• Conduct market research and competitive analysis to identify growth opportunities and potential acquisitions

Skills

Product Management

Leadership

Communication

AI/Technology

Job description

Job Description

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality.

This is a career-defining opportunity to lead our fastest-growing and highest-priority product area. As the Vice President of Product for CTV, you will be the single-threaded owner responsible for our entire Connected TV strategy across both buy-side and sell-side initiatives, including Publica. Reporting directly to the Chief Product Officer, you will shape the future of TV advertising. As an AI-first company, we are looking for a visionary leader with deep CTV domain expertise who will challenge the status quo, inspiring teams to leverage AI and solve the industry's biggest challenges. This role has significant investment and visibility at the highest levels of the company, including the board and senior leadership team.

What you'll get to do

• Define the Vision: Own and articulate a clear, compelling vision and strategic roadmap for all CTV across both buy-side and sell-side, along with Publica-related product initiatives, ensuring they align with our mission to be the benchmark for media quality.
• Lead, Inspire, & Develop: Manage, mentor, and elevate a high-performing team of 6-7 product managers, instilling strong talent development principles and fostering a culture of innovation, accountability, and continuous growth.
• Drive Execution & Delivery: Guide your team to deliver against an ambitious roadmap with speed and quality while delivering key milestones across content-transparency measurement, pre-bid controls, and shifting media quality toward measurable business performance.
• Drive Commercial Success: Partner with Go-To-Market and Product Marketing teams to launch new products, drive successful market adoption, and ensure the commercial success and revenue impact of your product portfolio. Directly link product strategy to revenue growth
• Strategic Partnerships: Become the internal and external evangelist for our CTV products, building deep relationships and managing complex stakeholder needs across Business Development, M&A, engineering, sales, and key clients & industry partners
• Innovate & Grow: Conduct market research, opportunity assessments, and competitive analysis to keep IAS at the forefront of the evolving CTV landscape, identifying opportunities for both organic growth and potential acquisitions.

Qualifications

• Deep technical and market knowledge of the CTV ecosystem, including SSAI, header bidding, ad serving, DSPs, and SSPs.
• 15+ years in Product Management, with a significant portion of your career focused on programmatic, video, and/or CTV advertising products.
• Demonstrated success building and delivering complex products from strategy through launch-including experience navigating product failures and extracting key learnings to drive future innovation
• A proven track record of managing, coaching, and developing high-performing product teams, with at least 5+ years in a leadership role.
• Exceptional ability to lead through ambiguity, manage trade-offs, and influence cross-functional partners without direct authority
• A strong commercial mindset, with proven experience linking product strategy directly to revenue growth and business outcomes.
• A passion for innovation and change management, with the ability to inspire teams to leverage new technologies like AI to redefine what's possible.
• Outstanding communication skills with a proven track record of directly engaging external clients, presenting to executive boards, and inspiring internal engineering teams
• A demonstrated ability to thrive in a fast-paced, high-growth environment, with a passion for building what's next and a willingness to roll up your sleeves to get it done.
• Strong business acumen, with experience in M&A evaluation and complex partner negotiations being a significant plus.

IAS Pay Transparency

The annualized base salary ranges for the primary location, and any additional locations are listed below. Our pay ranges are based on the work location. As part of IAS compensation package, we offer a comprehensive benefits package that includes paid time off, health insurance (medical, dental, vision) as well as PPO, HSA and FSA options and 401k with employer matching contributions. All full-time employee roles include competitive compensation and are eligible for an annual bonus and/or other incentive plans. Each candidate's compensation package is based on multiple factors, but not limited to, geography, experience, skills, job