VP, Performance Marketing & Lifecycle Growth

Self Money Care; New York (NY); Hybride; USD 250 000 - 320 000; Plein temps

Avantages offerts par ce poste

Health insurance

Dental benefits

Vision benefits

Disability benefits

Paid time off

Résumé du poste

Lands’ End in New York City is seeking a VP of Performance Marketing to lead our performance and lifecycle marketing org, owning paid media, CRM, email and direct channels to drive profitable growth. This executive role reports to the CMO and will build an integrated, data‑driven demand engine across digital and direct channels.

The ideal candidate has 12+ years in performance marketing, deep fluency in paid social/search/affiliate strategy, and a proven track record of scaling revenue through

Qualifications

• 12+ years in performance marketing with leadership experience.
• Fluency in paid social, paid search, and affiliate strategy.
• Proven track record of profitable growth and ROI optimization.
• Experience managing performance marketing across digital and direct channels.

Responsabilités

• Own and lead strategy, planning, and execution of paid media across channels.
• Own CRM, email, and SMS strategy to deepen engagement and retention.
• Oversee catalog, direct mail, and programmatic print integration.
• Develop annual and seasonal marketing plans with budgets and forecasts.
• Deliver full‑funnel media strategy across the channel portfolio.
• Lead MMM reads and agile channel optimizations with partners.
• Own P&L and budget for performance and lifecycle marketing.
• Transform legacy marketing to integrated, data‑driven organization.

Connaissances

Paid media

CRM/Lifecycle

Direct channels

P&L ownership

Agency management

Data-driven

Description du poste

Lands’ End in New York City is seeking a VP of Performance Marketing to lead our performance and lifecycle marketing org, owning paid media, CRM, email and direct channels to drive profitable growth. This executive role reports to the CMO and will build an integrated, data‑driven demand engine across digital and direct channels.

The ideal candidate has 12+ years in performance marketing, deep fluency in paid social/search/affiliate strategy, and a proven track record of scaling revenue through