VP, Performance Marketing

Remote; San Francisco (CA); On-site; USD 250,000 - 350,000; Full time

Benefits offered by this job

Medical + PPO & HSA

Company HSA contributions

Dental & Vision

401(k) with company match

Paid time off

Parental leave

Life Insurance

EAP

Employee discounts

Job summary

Healthcare.com is seeking a Senior Operating Leader to own consumer acquisition across first- and third-party channels, driving revenue, margins, ROAS, and growth with an AI-enabled operating model.

You will forecast, allocate capital, mentor managers, and align budgets with demand alongside Marketplace Ops and Distributor teams.

Thrive in a fast-paced, regulated healthcare environment and scale new growth opportunities with data-driven decision making.

Qualifications

• Senior leadership experience in performance marketing, growth, or digital acquisition.
• Direct ownership of substantial budgets, multi-channel portfolios, and financial results.
• Strong command of revenue, contribution margin, ROAS, CAC/CPA, LTV, and volume.
• Deep understanding of first-party and third-party acquisition channels.
• Exceptional analytical instincts and willingness to get hands-on.
• Track record of managing managers and building accountable teams.
• Strong forecasting, measurement, attribution, conversion-signal, and MarTech/AdTech experience.
• AI-enabled mindset, curiosity, and willingness to lead an AI-enabled operating transformation.

Responsibilities

• Own day-to-day performance across first-party and third-party acquisition.
• Manage forecasting and capital allocation.
• Develop channel leaders and incubate new growth opportunities.
• Improve measurement and conversion signals; build AI-enabled operating model.
• Collaborate with Marketplace Ops and Distributor teams to align spend and demand.
• Lead cross-functional teams and instill accountability.

Skills

Senior leadership

Performance marketing

Budget ownership

Cross-channel

Analytics

People management

Forecasting

Attribution

MarTech/AdTech

AI mindset

Tools

GA4

AdTech platforms

AI tooling

Job description

Defining the future of work & living globally

Healthcare.com is a healthcare technology company building smarter ways to connect people and partners with the coverage, care, and solutions they need.

We’re three businesses, one company. Through Marketplace, Pivot Health, and TrustRx, our work spans health insurance marketplaces, flexible health coverage, and pharmacy, giving us more ways to solve meaningful problems across the healthcare ecosystem.

Healthcare doesn’t stand still, and neither do we. We’re curious, collaborative, and always looking for better ways to solve problems, use technology, and make an impact.

About The Role

Senior operating leader for Healthcare.com’s consumer acquisition business. This is a business ownership role, not simply a functional marketing role. The VP will own day-to-day performance across first-party and third-party acquisition, with accountability for revenue, contribution margin, ROAS, volume, and strategic growth. The role will manage forecasting and capital allocation, develop channel leaders, incubate new growth opportunities, improve measurement and conversion signals, and build a faster, more precise, AI-enabled operating model. The VP will also work closely with Marketplace Ops and the Distributor team to align consumer supply, acquisition budgets, partner demand, and shared performance goals.

Who You Are

Senior leadership experience in performance marketing, growth, or digital acquisition

Direct ownership of substantial budgets, multi-channel portfolios, and financial results

Strong command of revenue, contribution margin, ROAS, CAC/CPA, LTV, and volume

Deep understanding of first-party and third-party acquisition channels

Exceptional analytical instincts and willingness to get hands-on

Track record of managing managers and building accountable teams

Strong forecasting, measurement, attribution, conversion-signal, and MarTech/AdTech experience

AI-enabled mindset, curiosity, and willingness to lead an AI-enabled operating transformation

What Sets You Apart

Hands-on experience using AI, coding agents, or automation to build useful capabilities

Experience in a regulated or compliance-intensive industry

Experience with digital marketplaces, comparison shopping, lead generation, or insurance distribution

Experience incubating and scaling new acquisition channels

Why Healthcare.com

We’re building a company for people who want to be part of what’s changing, not watching it happen. Here, you’ll have the opportunity to take on meaningful challenges, share new ideas, and make an impact you can see.

The Good Stuff

Medical coverage with PPO and HSA plan options

Company funded HSA contributions from $2,000 to $4,000 annually

Dental and vision coverage

401(k) with company match and eligibility from day one

Paid time off and company holidays

Paid parental and pregnancy disability leave

Company paid life and AD&D insurance

Employee Assistance Program (EAP)

Employee discounts on travel, entertainment, fitness, dining, and more

Bring your ideas. Bring your experience. Bring what makes you different.

We’ll give you the opportunity to make it matter.

Healthcare.com is an equal opportunity employer. We value different backgrounds, experiences, and perspectives and are committed to creating an inclusive workplace where everyone has the opportunity to thrive.