VP, Marketing →

World Class Health; San Francisco (CA); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Base salary + bonus

Equity

Comprehensive benefits

Job summary

World Class Health, a San Francisco-based AI-native specialty-care center, seeks a VP of Marketing to own the value story, website, and campaigns across employers, payers, consultants, and members. You will lead enrollment and engagement campaigns, create assets with AI, and drive multi-channel lead generation in HubSpot.

This hands-on leadership role requires 10+ years in healthcare marketing, strong analytics, and a track record in B2B and member marketing.

Qualifications

• 10+ years in healthcare marketing, spanning B2B and member (patient) marketing, including leadership roles.
• Experience at a startup digital health vendor selling to employers, health plans, or both.
• Deep understanding of the benefits ecosystem and how to communicate with employers, payers, TPAs, PBMs, consultants, brokers, and resellers.
• Hands-on skill creating marketing assets with AI tools, including video, presentations, and sell sheets, within a defined brand kit.
• Experience improving and managing websites, including content, page builds, and engagement tracking. A track record running social media programs (especially LinkedIn) and recurring newsletters.
• Proficiency in HubSpot: building, sending, and tracking multi-persona lead-generation campaigns, with clear attribution reporting.
• Excellent writing skills, with experience owning or significantly contributing to RFP and RFI responses.
• Experience leading member or patient enrollment and engagement campaigns across email, direct mail, phone outreach, events, and partner channels such as employer HR teams and health plans.
• Strong marketing analytics skills: building dashboards and attribution that connect campaign activity, including AI-driven outreach and digital tools, to enrollment and engagement.

Responsibilities

• Own the value story and persona messaging across all channels.
• Create assets with AI and the brand kit, including videos, presentations, sell sheets, white papers, and case studies.
• Enhance the website to reinforce the value story and build persona-specific pages.
• Run a comprehensive social media program (LinkedIn focus) and the monthly employer and consultant newsletters.
• Generate and track leads in HubSpot for each target persona and maintain attribution dashboards.
• Own RFP and RFI responses end-to-end and maintain a reusable content library.
• Lead member communications for enrollment and engagement from pre-launch through year one and beyond.
• Lead pre-launch campaigns aligned with client go-lives and measure enrollment and engagement.

Skills

Healthcare marketing

B2B & member marketing

Startup digital health

AI-driven assets

Website management & analytics

HubSpot campaigns

RFP/RFI writing

Enrollment & engagement campaigns

Marketing analytics & dashboards

Excellent writing

Education

Bachelor's degree

Advanced degree a plus

Tools

HubSpot

Video production tools

Brand kit usage

Job description

World Class Health (WCH) is an AI-native specialty-care Center of Excellence covering elective surgery, musculoskeletal (MSK) care, imaging, infusions, cancer care, women's health, and weight-loss and GLP-1 management. Our AI identifies members who are likely to need specialty care before they choose a specialist, then engages and navigates them to high-quality, lower-cost providers. Employers get better outcomes for their people, backed by the industry's first 100% contractual savings guarantee.

We serve self-funded employers directly and through benefits consultants, and we are building distribution through TPAs and health plans. We are based in San Francisco and growing quickly.

The role

The VP, Marketing owns how World Class Health is understood by two audiences: the buyers and influencers who choose us (employers, health plans, TPAs, PBMs, benefits consultants, brokers, and resellers) and the members who use us once a client launches. You will own the WCH value story and
carry it across our website, sales collateral, social channels, lead-generation campaigns, and RFP responses. You will also own the member communication campaigns that drive enrollment and engagement before and after each client launch, and the analytics that show what is working. The role reports to the Chief Commercial Officer and sits on the Growth team alongside Sales, Customer Success, Consultant Relations, and Payers & Partnerships.

Our market buys specialty care through trusted relationships and long cycles, so marketing has to earn recognition before the first sales call and support every deal once it is underway. After the sale, our results depend on members knowing about WCH and choosing to use it, so member marketing is just as
central to the role. This is a hands-on leadership role: you will set strategy and also build the assets yourself, using AI and our brand kit to move fast..

What you'll do

Own the value story and persona messaging

• Own the World Class Health value story and keep it consistent across every channel and asset.
• Tailor messaging for each audience: employers, payers, TPAs, PBMs, consultants, brokers, and resellers, each with its own priorities, economics, and objections.
• Turn clinical outcomes, savings results, and client case studies into proof points each persona can verify.

Create assets with AI and the brand kit

• Produce marketing assets using AI tools and the WCH brand kit, including videos, PowerPoint presentations, sell sheets, one-pagers, white papers, and case studies.
• Equip Sales, Consultant Relations, and Payers & Partnerships with ready-to-use collateral for each persona and stage of the sales cycle.

Enhance the website

• Continuously improve the WCH website so it reinforces the value story for visitors who have heard of us elsewhere.
• Build persona-specific pages and track engagement against open opportunities.

Run social media and the newsletter

• Plan and execute a comprehensive social media program, with LinkedIn as the primary channel.
• Own the monthly newsletter, including its employer and consultant editions, from content to send to performance reporting.

Generate and track leads in HubSpot

• Build, send, and track lead-generation campaigns in HubSpot for each target persona.
• Maintain segmentation, attribution, and dashboards that show which campaigns create and
  advance pipeline.

Own the RFP process

• Lead RFP and RFI responses end to end, writing and maintaining a high-quality, reusable answer library.
• Partner with Sales, Consultant Relations, Clinical, and Finance on deal-specific content, and use
  AI tools to respond faster.

Lead member communications for enrollment and engagement

• Own the member communication strategy for every client, from pre-launch through the first year and beyond.
• Build a standard launch playbook, then tailor it to each client's benefits calendar, workforce, and channels.
• Coordinate with client HR teams, health plans, and partners so every channel promotes WCH at
  the right time with a consistent message.
• Keep member-facing campaigns and employer-facing messaging telling one consistent story.

Pre-launch campaigns (before each client's go-live, typically aligned with open enrollment)

Measure enrollment and engagement

• Build dashboards that track each campaign by client and channel: email delivery, opens, and clicks; direct mail response; landing page visits and video views; and event and webinar attendance.
• Track Eva outbound AI calls from volume and connection rate through conversations, inquiries, and enrollments.
• Track use of WCH's online AI tools, including the AI Specialty Care Clinic, and connect it to inquiries and completed care.
• Attribute enrollment and engagement to the campaigns and channels that drove them, and use the results to improve the playbook for every new launch.
• Share results with clients in business reviews, alongside the Customer Success team.

What you bring

Required

• 10+ years in healthcare marketing, spanning B2B and member (patient) marketing, including leadership roles.
• Experience at a startup digital health vendor selling to employers, health plans, or both.
• Deep understanding of the benefits ecosystem and how to communicate with employers, payers, TPAs, PBMs, consultants, brokers, and resellers.
• Hands-on skill creating marketing assets with AI tools, including video, presentations, and sell sheets, within a defined brand kit.
• Experience improving and managing websites, including content, page builds, and engagement tracking. A track record running social media programs (especially LinkedIn) and recurring newsletters.
• Proficiency in HubSpot: building, sending, and tracking multi-persona lead-generation campaigns, with clear attribution reporting.
• Excellent writing skills, with experience owning or significantly contributing to RFP and RFI responses.
• Experience leading member or patient enrollment and engagement campaigns across email, direct mail, phone outreach, events, and partner channels such as employer HR teams and health plans.
• Strong marketing analytics skills: building dashboards and attribution that connect campaign activity, including AI-driven outreach and digital tools, to enrollment and engagement.

Strongly preferred

• Experience at a Center of Excellence or specialty-care navigation vendor.
• Familiarity with RFP processes run by national benefits consulting firms.
• Bachelor's degree required; advanced degree a plus.

Who thrives here

You are comfortable in a fast-moving startup where the playbook is evolving. You love being in the room, you remember people, and consultants and brokers return your calls because you have earned their trust over years. You are disciplined about follow-up, and your pipeline is always current.

What we offer: competitive base salary, performance bonus, and equity; comprehensive benefits; and the chance to shape how a fast-growing company tells its story.

Location: 100% remote with regular travel to clients, partners, and industry events.

World Class Health is an equal opportunity employer. We welcome applicants of all backgrounds.