VP, Performance Marketing

Dodge Construction Network; Salem (OR); Remote; USD 180,000 - 220,000; Full time

Job summary

Dodge Construction Network is seeking a VP of Performance Marketing to spearhead digital growth efforts. This remote role involves customer acquisition strategies, performance analytics, and team leadership. Candidates should possess 10+ years experience in marketing and a Bachelor's degree in a related field for this strategic position.

Qualifications

• 10+ years of marketing experience with expertise in performance and growth marketing.
• Proven leadership in managing multi-channel campaigns.
• Strong command of analytics and testing methodologies.

Responsibilities

• Lead digital acquisition across multiple channels.
• Manage agency relationships and oversee content performance.
• Forecast and report on digital performance metrics.

Skills

SEO/SEM

Performance Marketing

Analytics

Digital Marketing

Team Management

Communication

Education

Bachelor's degree in a related field

Tools

SEMrush

Google Analytics

Salesforce

Tableau/Looker

Job description

Location : Remote, United States

Description

Dodge Construction Network (Dodge) is seeking a data-driven, strategic VP of Performance Marketing to lead our digital growth efforts. This role will be responsible for customer acquisition, website and content performance, and marketing analytics. You will oversee a high-leverage team—including our Director of Content and Marketing Analytics Manager—and manage agency partnerships to drive results at scale.

This is a full-time position reporting directly to the Chief Marketing Officer.

Preferred Location

This role is remote and home-office based, with consideration for candidates located in the continental United States.

Travel Requirements

Expected travel is approximately 10% for this role.

Essential Functions

• Lead digital acquisition across channels such as paid search, paid social, programmatic, SEO, affiliate, and retargeting.
• Own website performance, including driving conversion strategies and CRO across company websites and landing pages, primarily Construction.com.
• Coordinate with engineering and external partners to implement website enhancements and technical changes.
• Oversee content performance, collaborating with the Director of Content to ensure content aligns with SEO best practices and drives pipeline impact.
• Develop and execute SEO/SEM strategies using tools like SEMrush, Moz, and Google Analytics.
• Partner with the Marketing Analytics Manager to develop dashboards, track KPIs, and deliver insights.
• Manage agency relationships, ensuring external partners meet performance benchmarks.
• Forecast, budget, and report on digital performance metrics and spend.
• Collaborate with Product Marketing, Sales, and RevOps to align strategies and drive demand and conversions.
• Work with RevOps to refine lead prioritization logic.

Education Requirement

Bachelor’s degree in a related field or equivalent education and experience.

Required Experience, Knowledge, and Skills

• 10+ years of marketing experience with expertise in performance and growth marketing.
• Proven leadership in managing multi-channel campaigns and full-funnel optimization.
• Experience managing high-performing teams in content, analytics, and digital marketing.
• Strong command of SEO/SEM, analytics, attribution modeling, and A/B testing.
• Proficiency with tools like SEMrush, Moz, Salesforce, Google Analytics, and Tableau/Looker.
• Track record of scaling digital programs that drive revenue growth.
• Excellent communication and influence skills, with a strong executive presence.

About Dodge Construction Network

Dodge provides comprehensive data and connections for the construction industry, empowering decision-makers with transformative insights to foster business growth. Our proprietary data and advanced software deliver essential intelligence to help clients excel and innovate within their landscapes. We are committed to transforming data into actionable guidance to propel the industry forward.

Salary Range

$180,000 - $220,000

This range reflects the expected salary for this role; final offers depend on experience, location, and other factors. Our compensation package includes a competitive salary, benefits, and potentially uncapped commissions or bonuses.

This role requires candidates to be legally authorized to work in the U.S. without sponsorship now or in the future. A background check will be conducted after a conditional offer is made.

Reasonable Accommodation

If you need assistance with the application process due to a disability, please contact [email protected]

EEO Statement

Dodge is an Equal Opportunity Employer committed to diversity and inclusion. Employment decisions are based on merit, qualifications, and business needs, without regard to protected characteristics.