VP, Performance Marketing

Mediabistro; Salem (OR); Remote; USD 180,000 - 220,000; Full time

Job summary

A leading company in the construction industry seeks a VP of Performance Marketing to drive digital growth and customer acquisition. This remote role involves leading a team focused on website performance, marketing analytics, and multi-channel campaigns. Ideal candidates have a deep marketing background and proven ability to manage teams and drive results.

Qualifications

• 10+ years of marketing experience with expertise in performance/growth marketing.
• Proven leadership in managing multi-channel campaigns and full-funnel optimization.
• Experience managing high-performing teams in content and analytics.

Responsibilities

• Lead digital acquisition across all channels and drive conversion strategy.
• Oversee content performance and ensure alignment with SEO best practices.
• Manage agency relationships and performance oversight.

Skills

SEO/SEM

Analytics

Leadership

Communication

Influence

Attribution Modeling

A/B Testing

Revenue Growth

Education

Bachelor’s degree in a related field

Tools

SEMrush

Moz

Google Analytics

Salesforce

Tableau

Looker

Job description

Location : Remote, United States

Description

Dodge Construction Network (Dodge) is seeking a data-driven, strategic VP of Performance Marketing to lead our digital growth engine. This role will own customer acquisition, website and content performance, and marketing analytics. You’ll oversee a high-leverage team — including our Director of Content and Marketing Analytics Manager — and manage agency partnerships to drive results at scale.

This is a full-time position and reports directly to the Chief Marketing Officer.

Preferred Location

This is a remote, home-office-based role, and candidates located in the continental United States will be considered.

Travel Requirements

Expected travel is 10% for this role.

Essential Functions

1. Lead digital acquisition across all channels: paid search, paid social, programmatic, SEO, affiliate, and retargeting.
2. Own website performance: Drive conversion strategy and CRO across company-managed websites and landing pages, including primary ownership of Construction.com.
3. Act as the key liaison with internal engineering and/or external development partners to scope, prioritize, and implement website enhancements or technical changes.
4. Oversee content performance: Collaborate with the Director of Content to ensure content drives pipeline impact and aligns with SEO best practices.
5. Drive SEO/SEM strategy and execution: Use tools like SEMrush, Moz, and Google Analytics to optimize visibility and efficiency.
6. Lead marketing analytics: Partner with the Marketing Analytics Manager to develop dashboards, track KPIs, and deliver actionable insights.
7. Manage agency relationships: Oversee performance agency oversight and ensure external partners meet benchmarks.
8. Forecast, budget, and report: Own planning and accountability for digital performance metrics and spend.
9. Collaborate cross-functionally: Align with Product Marketing, Sales, and RevOps to drive demand and conversion.
10. Partner with RevOps to define and refine lead prioritization logic.

Education Requirement

Bachelor’s degree in a related field or equivalent education and work experience.

Experience and Skills

• 10+ years of marketing experience with deep expertise in performance/growth marketing.
• Proven leadership in managing multi-channel campaigns and full-funnel optimization.
• Experience managing and developing high-performing teams (content, analytics, digital).
• Strong command of SEO/SEM, analytics, attribution modeling, and A/B testing.
• Fluency with tools like SEMrush, Moz, Salesforce, Google Analytics, and Tableau/Looker.
• Track record of building and scaling digital programs that drive revenue growth.
• Strong executive presence with excellent communication and influence skills.

About Dodge Construction Network

Dodge Construction Network exists to deliver comprehensive data and connections the construction industry needs to build thriving communities. We empower our customers with transformative insights, igniting their journey towards business expansion and success. We serve decision-makers seeking reliable growth, valuing relationships built on trust and quality. By combining proprietary data with cutting-edge software, we deliver essential intelligence to excel in their landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving advancement.

Dodge is the catalyst for modern construction.

Salary Range

Range : $180,000-$220,000

This is the expected salary range for this position. Final offers may vary based on geography, experience, and other factors. Our compensation package includes a competitive salary, comprehensive benefits, and, where applicable, uncapped commissions or discretionary bonuses.

We are only considering candidates authorized to work in the U.S. without requiring sponsorship now or in the future.

Background Check

Required after a conditional offer. Consideration will be tailored to the job and compliant with all laws.

Reasonable Accommodation

We are committed to recruiting, hiring, and promoting people with disabilities. Contact us if you need accommodations during the application process.

Equal Opportunity Employment

We are an Equal Opportunity Employer. Employment decisions are based on merit, qualifications, and business needs, without regard to age, race, creed, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity, or other protected status.