VP, Performance Marketing / Director, Paid Media & Growth

Incredible Health; San Francisco (CA); Remote; USD 150,000 - 220,000; Full time

Job summary

Incredible Health is seeking a strategic VP of Performance Marketing to lead its marketing efforts in the healthcare recruitment marketplace. This fully remote role requires a strong leader with a proven track record in marketing management, data analytics, and team collaboration to drive results and scale operations. The successful candidate will manage a dynamic team, optimize marketing strategies, and implement data-driven decisions to enhance talent acquisition across multiple channels.

Benefits

Competitive salary and equity

Unlimited vacation

Generous family leave policy

Health benefits including medical, vision, dental

Qualifications

• Minimum 10 years of marketing experience, with 5+ years in a leadership role.
• Experience in two-sided marketplaces is required.

Responsibilities

• Lead and coach the Paid Acquisition team.
• Own the talent marketing strategy across multiple channels.
• Collaborate with cross-functional teams to address talent acquisition opportunities.

Skills

Strategic Thinking

Data Analytics

Team Leadership

Problem Solving

Market Research

Education

Bachelor’s degree in Marketing or Business Administration

Tools

SQL

Job description

VP, Performance Marketing / Director, Paid Media & Growth

Incredible Health is looking for a strategic and hands-on leader to drive growth in our expanding healthcare recruitment marketplace. You’ll have the opportunity to evolve and optimize existing strategies, tactics, and channels leveraging data, experimentation, and cross-functional collaboration to scale our impact. If you love solving complex problems, rolling up your sleeves to refine marketing strategies, and leading a team to drive measurable results, we’d love to hear from you.

This role is 100% remote and can be located in the following states:

California, Colorado, Florida, Georgia, Illinois, Indiana, Michigan, Minnesota, Missouri, Nebraska, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, Washington, Alabama, Arizona, Connecticut, District of Columbia, Idaho, Iowa, Maryland, Massachusetts, Mississippi, Nevada, Ohio, Oregon, Utah, Virginia, West Virginia

Typical Responsibilities

• Build, lead, and coach the Paid Acquisition team, one of the critical pillars of our healthcare professional / user acquisition growth program.
• Partner with the Design + Brand team on social media, organic marketing, and email marketing.
• Own Incredible Health's talent marketing strategy across online and offline channels, including establishing quarterly roadmaps and OKRs.
• Work with Analytics and Finance to develop a system for tracking and visualizing marketing KPIs.
• Establish reliable troubleshooting, testing, and reporting processes and infrastructure for the marketing team.
• Own the people management and partner strategy for the talent marketing team, including hiring, onboarding, training, and professional development. The team includes channel managers and social media managers, and key vendors and partners.
• Build our talent marketing operational superpowers, including improving new market launch processes and workflows, creating dashboards to track OKRs, improving testing and experimentation speed, improving our cross functional reporting and communication processes, improving marketing costs per hire, and increasing our talent growth volume in both established and new markets.
• Identify and solve issues, frictions, and bottlenecks that are impeding talent growth across our channels while identifying new opportunities and channels to drive incremental talent growth.
• Work with teams cross functionally (internally and externally) to address opportunities to increase talent acquisition, including creating a plan and timeline to implement solutions. Align processes and workflows internally with other teams.
• Collaborate closely with product, engineering, data, finance, sales and customer success teams to automate and implement key processes.
• Consider goals and metrics in collaboration with the CEO, CFO and other senior leaders.
• Be an active leader of Incredible Health's marketing team, having a say in the most important strategic decisions.
• Report directly to the CEO.

Requirements

• A Bachelor’s degree in Marketing, Business Administration, or a related field. A minimum 10 years of marketing experience with 5+ years in leading a team
• Two-sided marketplace experience is required, including making decisions to balance supply and demand per geography.

You might be the one we’re looking for if:

• You have a track record of managing and growing paid marketing channels and teams in high growth companies, preferably in consumer software technology, healthcare technology, or marketplace business.
• Understanding and leveraging brand marketing strategies to drive marketplace growth
• You have a track record of collaborating across multiple internal teams and leadership, including working with product and engineering on the automation of key processes and improvement of internal tools.
• You have a track record of hiring, developing, and retaining top talent.
• You have a proven ability of driving marketing metrics and funnel optimization.
• You have strategic thinking about problems that are "out of the box" with the ability to see around corners and anticipate business needs 2 or 3 quarters in advance.
• You have a relentless focus on driving results and customer satisfaction.
• You have experience in establishing paid acquisition programs in a new geographic market, including developing localized strategies.
• You have strength in data analytics and metrics (familiarity with SQL required) and making data-driven decisions.
• You have a "can-do” attitude and no hesitancy to roll up your sleeves and get a task done, regardless of role or title.

And now a little bit about us...

Incredible Health is the largest software and AI-powered healthcare career marketplace, trusted by over 1,500 U.S. hospitals, ambulatory surgery centers, home health organizations and over one million U.S. nurses, technicians, and technologists. Our vision and mission is to help healthcare professionals live better lives, and find and do their best work. Our software and AI technology custom matches healthcare employer's nurse and technician hiring needs with experienced, permanent nurse and technician talent for hard-to-fill roles, resulting in faster hiring, cost savings and growth for employers, and expanding opportunities for healthcare workers.We’re backed by $100M from top tier venture capital firms Andreessen Horowitz, Obvious Ventures, Base10, Kaiser Permanente, and Johns Hopkins. Incredible Health is headquartered in San Francisco, CA, supports US-based remote employees, and operates nationally.

Working here is awesome because:

• We’re moving quickly so things never get stale.
• We get to make a difference in the lives of healthcare workers who are truly amazing people.
• We are a very high-caliber team of medical doctors, nurses, software engineers, designers, sales leaders, account managers, and more.
• We pay a competitive salary, commissions, bonuses, and role based equity, and we’ve got you covered when it comes to your health (medical, vision, dental) and (401k).
• Unlimited vacation, so take a break when you need it!
• We have a generous family leave policy so that you can spend time bonding with new additions to your family.
• We welcome candidates with backgrounds that are commonly underrepresented in our industries.
• We deeply value culture, community, and camaraderie amongst our team - we strive to create a work environment that lets you have fun and celebrate (team events and trivia galore!).

Incredible Health is proud to be an equal opportunity employer. Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law.

We are committed to inclusion of all individuals and will make reasonable accommodationsfor qualified individuals with disabilities in our job application process. If you require assistance or accommodations to participate in the job application or interview process, please [e-mail]

At Incredible Health, we believe that great ideas come from anywhere. Our core values steward kindness and respect for everyone with a zero tolerance for harassment. We support, welcome and value open participation from individuals with different ideas, experiences, and perspectives.

Protect Yourself from Recruitment Fraud

At Incredible Health, the security of our employees and candidates is a priority.

We will always communicate with you via @incrediblehq.com or @incrediblehealth.com e-mail addresses and will use the email address that you provided in your application. We will not make offers or schedule interviews through LinkedIn InMail or Wire.

We will never request money or sensitive information like bank account information, social security number, or any other non-public information during the application process. We do not charge a fee to process employment applications or require any other form of payment during the recruitment process. You will not be asked to purchase your own company hardware, phone, or phone line during the recruitment process.

If you suspect fraud, please do not respond and report the situation to [e-mail] . Please include as much information as possible when submitting your report, including a copy of the original email or text you received and any other important information such as email headers, names, company names, e-mail addresses, phone numbers, URLs, and mailing details.