VP, Payments Product Marketing — GTM & Growth

JPMorgan Chase & Co.; New York (NY); Sur place; USD 150 000 - 230 000; Plein temps

Résumé du poste

JPMorgan Chase & Co. in New York seeks a VP, Payments Product Marketing Manager to own go-to-market strategy and execution for payment products, turning customer insights into compelling positioning and campaigns. You will partner with Product, Analytics, and Marketing to scale customer-led solutions and drive adoption across segments.

You will coordinate cross-functional teams, shape messaging, manage end-to-end launches, and communicate progress to leadership with data-backed storytelling.

Qualifications

• Formal training or certification on Product Marketing concepts and 7+ years applied experience
• 7+ years of progressive marketing experience in financial services with data-driven campaigns
• Compelling storyteller who communicates strategy and results to teams and executives
• Ability to push boundaries and drive innovation with focus on business impact
• Strong analytical and strategic thinking to translate data into insights and outcomes
• Proven ability to build cross-functional relationships and lead in a matrixed org
• Rigorous attention to detail with a passion for testing and learning

Responsabilités

• Own the payments customer journey and drive KPIs across segments
• Define product marketing strategy, target customer, and jobs-to-be-done
• Lead go-to-market strategy and execution for new/existing products and features
• Orchestrate channel strategies across owned, paid, and earned channels; set budgets
• Drive cross-functional teams to deliver integrated marketing across the customer journey
• Partner with Product, Research, Analytics, and Field teams to improve customer experience
• Track performance and engage leadership through data-backed storytelling
• Conduct competitive and market analyses to sharpen differentiation
• Act as a change agent driving product and marketing transformation

Connaissances

Product marketing

Data-driven strategies

Storytelling

Cross-functional leadership

Analytics

Strategic thinking

Stakeholder management

Change agent

Attention to detail

Experimentation

Formation

Bachelor's degree in Marketing/Advertising/Communications/Digital/Business

Outils

Excel

PowerPoint

Description du poste

JPMorgan Chase & Co. in New York seeks a VP, Payments Product Marketing Manager to own go-to-market strategy and execution for payment products, turning customer insights into compelling positioning and campaigns. You will partner with Product, Analytics, and Marketing to scale customer-led solutions and drive adoption across segments.

You will coordinate cross-functional teams, shape messaging, manage end-to-end launches, and communicate progress to leadership with data-backed storytelling.