VP or Director of E-Commerce

Confidential Consumer Brand

Los Angeles (CA)

On-site

USD 150,000 - 250,000

Full time

14 days+

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Job summary

A leading fashion brand is seeking a strategic Director or Vice President of E-Commerce to drive digital commerce growth. This executive role involves developing innovative strategies, leading a high-performing team, and leveraging analytics to optimize performance across all digital channels. Ideal candidates will have extensive experience in e-commerce, with a strong focus on data-driven decision-making and proven success in managing significant media budgets.

Qualifications

10+ years of direct-to-consumer marketing experience.
6+ years in lifecycle marketing and behavioral analytics.
Proven ability to manage multi-million-dollar media budgets.

Responsibilities

Develop and implement data-driven strategies for customer acquisition.
Oversee lifecycle marketing programs and optimize media spend.
Lead a high-performing team and manage external partnerships.

Skills

Analytical skills

Strategic thinking

Leadership

Customer segmentation

Data-driven decision-making

Tools

Google Analytics

Shopify Plus

Excel

Google Ads

Facebook Ads Manager

Job description

Director or Vice President of E-Commerce – Fashion

We are seeking a highly analytical and strategic Director or Vice President of E-Commerce (title based on experience) to lead the evolution of our digital commerce strategy and accelerate the growth of our online business. This pivotal leadership role will require you to combine data-driven insights with innovative strategies to deliver measurable results, optimize performance, and drive critical business decisions.

As a key collaborator with the Executive Team and senior leadership, you will shape the future of our brand in the fashion, retail, and digital media sectors. Your ability to analyze trends, develop actionable strategies, and lead a team to execute with precision will be instrumental in achieving our ambitious goals.

If you are a forward-thinking leader with a passion for using analytics to craft transformative strategies, we encourage you to join us and help redefine what success looks like in digital commerce.

Key Responsibilities

Strategic Leadership

Develop and implement forward-looking, data-driven strategies for customer acquisition, retention, and revenue growth across all digital channels.
Drive sustainable, profitable growth by aligning media budgets and resource allocation with performance goals and strategic priorities.
Create and launch a loyalty and membership program designed to increase customer engagement and lifetime value through targeted insights.
Own and evolve the e-commerce roadmap, leveraging analytics to prioritize site enhancements, app integrations, and user experience improvements.
Take full ownership of the e-commerce business, balancing strategic vision with tactical execution to deliver measurable results.

Performance Marketing & CRM

Oversee lifecycle marketing programs, crafting personalized email and SMS campaigns informed by deep customer segmentation and behavior analysis.
Optimize media spend and performance across channels by leveraging analytics to align campaigns with KPIs such as ROI, ROAS, CPA, and revenue.
Lead rigorous A/B testing to refine campaign performance, using data to inform creative, messaging, and audience segmentation decisions.
Monitor and analyze customer behavior and campaign performance, transforming data into actionable insights to drive continuous improvement.

Team & Partner Management

Lead and mentor a high-performing team, instilling a culture of analytical thinking, innovation, and collaboration.
Build and manage relationships with external partners, including agencies, SaaS providers, and platform vendors, ensuring alignment with strategic goals.
Partner closely with Creative and Product teams to ensure marketing efforts are data-informed and align with the brand’s strategic objectives.

E-Commerce Operations

Leverage analytics to plan and execute on-site campaigns, ensuring seamless integration of promotions, banners, and launches for maximum impact.
Collaborate with inventory and product teams to align marketing initiatives with inventory trends and sales forecasts.
Build financial models and deliver data-driven recommendations to inform decision-making and maximize e-commerce profitability.

Customer Insights & Innovation

Use customer segmentation and advanced analytics to create personalized strategies that drive improvements in LTV, AOV, and conversion rates.
Scale affiliate and influencer marketing programs with data-backed insights to increase market penetration and brand reach.
Stay informed on industry trends and emerging technologies, leveraging data to maintain a competitive edge in digital commerce.

Qualifications

Experience & Expertise

10+ years of direct-to-consumer marketing experience, with a strong record of analytical and strategic success in e-commerce growth.
Proven ability to lead and manage full e-commerce operations, with a focus on data-driven decision-making and performance optimization.
Extensive experience managing multi-million-dollar media budgets and delivering measurable, strategic outcomes.
6+ years of hands-on experience in lifecycle marketing, behavioral analytics, and retention-focused strategies.
Background in the fashion, luxury, or women’s lifestyle sectors, with experience managing complex product assortments and high SKU counts.

Technical Skills

Advanced proficiency with analytics tools (e.g., Google Analytics) and Excel for transforming large data sets into actionable insights.
Hands-on experience with Shopify Plus and various performance reporting tools.
Expertise in digital advertising platforms (e.g., Google Ads, TikTok, Facebook Ads Manager) and tag management systems, with a focus on analytical optimization.

Strategic & Analytical Leadership

Demonstrated ability to translate data into actionable business strategies, balancing long-term goals with short-term execution.
Proven success in building KPIs, dashboards, and streamlined reporting to guide cross-functional teams.
Exceptional communication and leadership skills, with a strong ability to synthesize complex data and inspire strategic alignment across departments.

Seniority level