VP, On-Premise Channel Growth & Strategy

Diageo; Chicago (IL); On-site; USD 191,000 - 319,000; Full time

Job summary

Diageo seeks a Vice President, On-Premise Channel Lead to drive the U.S. On-Premise strategy, align distributor partners with national priorities, and lead field sales teams. You will translate brand plans into executable channel programs, focusing on growth, visibility, and share gains.

The role requires 15+ years in commercial roles within beverage/alcohol, end-to-end P&L experience, and strong leadership in matrix organizations. Flexible working and a competitive rewards package are offered.

Qualifications

• Graduate/MBA preferred; 15+ years of commercial experience in beverage industry.
• End-to-end commercial knowledge and end-to-end P&L experience are essential.
• Experience working with on‑premise customers and distributor networks is preferred.

Responsibilities

• Develop and lead the U.S. On-Premise channel strategy aligned with Diageo's growth ambitions.
• Define and implement the Picture of Success for distribution, visibility, and activation standards.
• Develop scorecards and KPIs to measure execution quality and business impact across distributors, regions, and markets.
• Provide direction to on-premise field sales teams and monitor performance against national priorities.

Skills

Proven success influencing internal/ex

Strong customer/market strategies

Strong financial acumen & metrics

Brilliant leadership skills

Communicates high value opportunities

Experience in matrix organization

Resilience and adaptability

Education

Graduate/MBA preferred

15+ years of commercial experience in beverage industry

End-to-end commercial knowledge & P&L experience

On-premise/customer experience preferred

Distributor network experience preferred

Distributor management a plus

Job description

Diageo seeks a Vice President, On-Premise Channel Lead to drive the U.S. On-Premise strategy, align distributor partners with national priorities, and lead field sales teams. You will translate brand plans into executable channel programs, focusing on growth, visibility, and share gains.

The role requires 15+ years in commercial roles within beverage/alcohol, end-to-end P&L experience, and strong leadership in matrix organizations. Flexible working and a competitive rewards package are offered.