VP, On-Premise Channel Growth & Strategy

Diageo; New York (NY); On-site; USD 191,000 - 319,000; Full time

Job summary

Diageo in New York is hiring a Vice President, On-Premise Channel Lead to drive the on-premise strategy and execution across distributors and field teams. You will translate brand strategies into channel plans, define KPIs, and lead cross-functional initiatives with Brand Marketing and Commercial Leadership to maximize share gains and consumer engagement.

This senior role requires an MBA or graduate degree with 15+ years of commercial beverage experience and a proven ability to operate in a

Qualifications

• MBA or Graduate degree preferred with 15+ years commercial experience.
• End-to-end P&L experience and distributor-network expertise.
• Translate brand strategies into actionable on-premise channel plans.
• Proven ability to lead within a matrix organization.
• Strong financial acumen and performance measurement.

Responsibilities

• Lead the US On-Premise channel strategy aligned with growth priorities.
• Define and implement the Picture of Success for the channel.
• Develop scorecards and KPIs to measure execution and impact.
• Provide direction to field sales teams and align with national priorities.
• Partner with Brand Marketing to translate campaigns into on-premise programs.

Skills

Influence internal and external парт

Customer/market strategies

Financial acumen & metrics

Leadership skills

Value opportunities communication

Matrix organization experience

Resilience & adaptability

Education

Graduate/MBA preferred

Job description

Diageo in New York is hiring a Vice President, On-Premise Channel Lead to drive the on-premise strategy and execution across distributors and field teams. You will translate brand strategies into channel plans, define KPIs, and lead cross-functional initiatives with Brand Marketing and Commercial Leadership to maximize share gains and consumer engagement.

This senior role requires an MBA or graduate degree with 15+ years of commercial beverage experience and a proven ability to operate in a