VP of Visitor Experience & Revenue Growth

Museum of Flight; Seattle (WA); Hybrid; USD 200,000 - 235,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

403(b) retirement plan with 5% match

Employee Assistance Program

Life insurance

AD&D

Disability

Job summary

The Museum of Flight seeks a visionary Vice President of Visitor Experience & Earned Revenue to unite exhibits, programs, marketing, and revenue into a cohesive growth engine. This executive leads experience design, audience development, and earned revenue, driving attendance, engagement, and long‑term sustainability.

As a senior leader, you will align creative strategy with financial discipline, partner with senior teams and the Board, and guide a data‑driven approach to experience investments

Qualifications

• Bachelor’s degree in marketing, business, finance, sales, communications, or a related field required; advanced degree preferred.
• A combination of education and relevant experience may be considered in lieu of degree.
• Demonstrated success leading revenue‑driven marketing, experience, and growth strategies in attractions, cultural institutions, or similar organizations.
• Experience presenting to Boards or senior governance bodies on financial and strategic performance is strongly preferred.

Responsibilities

• Provide executive leadership for the vision, development, and lifecycle of exhibits and visitor programs.
• Serve as Executive Sponsor for the Experience strategy and ensure inclusive, emotionally engaging experiences.
• Champion creative storytelling as a driver of visitor connection and repeat visitation.
• Partner across Curatorial, Education, Operations to align content, audience appeal, and feasibility.
• Advance an Experience Master Plan aligned with Campus Plan and audience behavior.

Skills

Strategic planning

Executive communication

Cross-functional leadership

People leadership

Change leadership

Team development

Education

Bachelor’s degree

Advanced degree preferred

Job description

The Museum of Flight seeks a visionary Vice President of Visitor Experience & Earned Revenue to unite exhibits, programs, marketing, and revenue into a cohesive growth engine. This executive leads experience design, audience development, and earned revenue, driving attendance, engagement, and long‑term sustainability.

As a senior leader, you will align creative strategy with financial discipline, partner with senior teams and the Board, and guide a data‑driven approach to experience investments