VP of Sales, Target Growth & Partnerships

The Bluebird Group Llc; Minneapolis (MN); On-site; USD 150,000 - 250,000; Full time

Job summary

The Bluebird Group Llc in Minneapolis is seeking a Vice President of Sales to grow new business with Target. You will lead a high-impact team, leverage Target expertise, and drive growth strategies across sales, analytics, and omnichannel execution.

You will manage key client relationships, develop retailer-specific growth plans, and coordinate with cross-functional teams to ensure alignment with Target priorities and long-term success.

Qualifications

• 5+ years of progressive experience in CPG sales, brokerage, retail sales, or related leadership roles.
• Proven success developing new business and acquiring client relationships.
• Experience calling directly on Target buyers, merchants, and category teams.
• Strong understanding of Target merchandising, assortment, promotions, and category reviews.
• Proven success leading client relationships and driving business growth.
• Experience developing retailer-specific growth strategies for brands selling into Target.
• Excellent communication, presentation, and negotiation abilities.
• Strong strategic thinking and business planning capabilities.
• Ability to identify opportunities and translate them into growth strategies.
• Ability to influence decisions across multiple stakeholder groups.

Responsibilities

• Identify and pursue new business opportunities with emerging and established brands seeking growth at Target.
• Develop and maintain a strong pipeline of prospective client opportunities.
• Lead discovery conversations, assess client needs, and identify opportunities where Bluebird can create value.
• Develop and present customized growth strategies across sales, analytics, retail media, creative, eCommerce, and omnichannel execution.
• Partner with leadership to achieve new business goals and expand Bluebird's presence within Target.
• Serve as the primary relationship owner for assigned client accounts.
• Build and strengthen relationships with client stakeholders and Target buyers, merchants, and category teams.
• Provide strategic direction and recommendations that support revenue growth and market share gains.
• Lead business reviews, planning sessions, and key customer meetings.
• Align client objectives with Target priorities to drive long-term growth and execution success.
• Identify opportunities to expand Bluebird's engagement across existing client accounts.
• Develop and execute growth strategies that align client objectives with Target priorities.
• Support category reviews, assortment decisions, new item launches, and promotions.
• Monitor category trends, competitive activity, and retail dynamics across Target's grocery business.
• Analyze market opportunities and category shifts to identify potential client opportunities.
• Stay informed on Target priorities, merchandising strategies, and growth initiatives.
• Translate market trends and retailer priorities into actionable business opportunities.
• Partner closely with Account Management, Retail Media, Insights, and Creative teams to support client growth.
• Collaborate across departments to develop integrated solutions for prospective and existing clients.
• Ensure smooth transitions from business development to account onboarding and execution.
• Support strategic initiatives and special projects as business needs evolve.
• Foster a collaborative, client-focused approach across the organization.

Skills

CPG sales

New business development

Key account management

Target knowledge

Relationship building

Job description

The Bluebird Group Llc in Minneapolis is seeking a Vice President of Sales to grow new business with Target. You will lead a high-impact team, leverage Target expertise, and drive growth strategies across sales, analytics, and omnichannel execution.

You will manage key client relationships, develop retailer-specific growth plans, and coordinate with cross-functional teams to ensure alignment with Target priorities and long-term success.