VP of Sales Operations

Texas HR Team; Frisco (TX); On-site; USD 180,000 - 260,000; Full time

Job summary

Texas HR Team is seeking a dynamic VP of Sales Operations for a nationally recognized franchise organization based in the DFW area. This executive will own strategy, systems, training, and accountability behind a high-volume membership sales engine, driving recurring revenue growth across a national network.

Ideal candidates reside in the Dallas–Fort Worth Metroplex (or willing to relocate) with travel to support locations nationwide.

Qualifications

• 7+ years of sales leadership in a multi-unit, franchise, membership, subscription, or service-based environment.
• Proven success growing recurring revenue and leading revenue-generating teams.
• Experience with membership, subscription, or retention revenue as a key metric.
• Strong background building playbooks, sales processes, training programs, and coaching frameworks.

Responsibilities

• Own the national membership sales strategy from lead generation through long-term member retention.
• Drive recurring revenue growth through memberships, renewals, and retention initiatives.
• Build standardized sales processes, scripts, objection-handling frameworks, and coaching programs.
• Develop audit and quality assurance programs across the franchise network.
• Lead and scale an inside sales/membership sales team.
• Partner with Operations, Marketing, Finance, and Training to improve sales performance.
• Design incentive programs, compensation structures, and performance standards.
• Leverage CRM data, funnel analytics, and reporting to improve results across the system.

Skills

Sales leadership

Franchise/sales operations

CRM platforms

Funnel analytics

Coaching & training

Data-driven leadership

Strategic playbooks

Job description

VP of Sales Operations | DFW-Based Leadership Opportunity

Texas HR Team is partnering with a rapidly growing, nationally recognized membership-based franchise organization to identify an experienced, results-driven VP of Sales Operations.

This executive leader will own the strategy, systems, training, and accountability behind a high-volume membership sales engine, driving recurring revenue growth across a national franchise network. This role has a direct impact on franchisee profitability, membership performance, and overall system growth.

Ideal candidates will reside in the DFW Metroplex, as the company's headquarters are located in Frisco, Texas. Regular executive collaboration and leadership presence at headquarters will be important, along with travel to support locations nationwide.

Why This Role?

This is not a traditional sales leadership position. We're looking for a strategic builder who knows how to create scalable sales systems, develop high-performing teams, and drive predictable recurring revenue growth. Initially, this will be an individual contributor role and with growth, will have direct reports.

You'll have the opportunity to:

• Build and scale a national membership sales playbook
• Create world-class training, scripting, and coaching programs
• Lead and professionalize a centralized membership sales team
• Improve conversion, retention, and member lifetime value
• Partner with franchise owners and operators to improve performance
• Use data, analytics, and accountability systems to drive measurable results

If you've successfully grown recurring revenue businesses and understand how to scale membership, subscription, or franchise sales organizations, this could be a career-defining opportunity.

What You'll Be Responsible For:

• Owning the national membership sales strategy from lead generation through long-term member retention
• Driving recurring revenue growth through memberships, renewals, and retention initiatives
• Building standardized sales processes, scripts, objection-handling frameworks, and coaching programs
• Developing audit and quality assurance programs across the franchise network
• Leading and scaling an inside sales/membership sales team
• Partnering with Operations, Marketing, Finance, and Training teams to improve sales performance
• Designing incentive programs, compensation structures, and performance standards
• Leveraging CRM data, funnel analytics, and reporting to improve results across the system

What We’re Looking For:

• 7+ years of sales leadership experience in a multi-unit, franchise, membership, subscription, fitness, education, wellness, or service-based environment
• Proven success growing recurring revenue businesses and managing revenue-generating teams
• Experience leading organizations where membership, subscription, or retention revenue is a key success metric
• Strong background developing playbooks, sales processes, training programs, and coaching frameworks
• History of leading, coaching, and managing individual and team performance
• Experience scaling inside sales or centralized sales organizations
• Strong command of CRM platforms, sales reporting, and funnel analytics
• Proven ability to influence operators, franchisees, and cross-functional stakeholders
• A highly analytical, data-driven, and entrepreneurial approach to leadership

Ideal Candidate Background:

We are especially interested in leaders from:

• Franchise organizations
• Membership and subscription-based businesses
• Fitness and wellness brands
• Youth enrichment and education organizations
• Multi-location consumer service companies
• SaaS or recurring revenue business models with strong retention metrics
• Preference for candidates located in the Dallas-Fort Worth Metroplex (or willing to relocate within 3-6 months)
• Up to approximately 40% travel nationwide (heavier travel initially)
• Executive-level visibility and influence
• High-growth organization with significant expansion opportunities
• Competitive compensation and incentive package

If you're a sales leader who thrives on building systems, coaching teams, improving conversion metrics, and driving recurring revenue growth at scale, we'd love to connect!

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