VP of Sales

LP Hospitality Group; New York (NY); On-site; USD 180,000 - 200,000; Full time

Job summary

A leading company in the foodservice distribution industry is seeking a Vice President of Sales. This role focuses on driving revenue growth, mentoring a sales team, and developing strategic sales initiatives. The ideal candidate will have a strong background in sales leadership and a passion for business growth. Join a friendly and dedicated team that values excellence.

Benefits

Generous comprehensive medical, dental, and vision benefits

401k plan with company match

Company-Paid Life Insurance

4 Weeks Paid Time Off

Issuance of Laptop and SmartPhone

Qualifications

• 10+ years of sales leadership experience in the foodservice, hospitality, or specialty food distribution industry.
• Strong negotiation skills with experience securing high-value contracts.
• Ability to develop and implement sales strategies based on data.

Responsibilities

• Develop and execute sales strategy to achieve growth targets.
• Recruit, train, and develop a high-performing sales team.
• Build relationships with key customers and oversee engagement strategies.

Skills

Sales Leadership

Negotiation

Customer Relationship Management

Data-driven Sales Strategy

Team Development

Communication

Education

Bachelor’s degree in business or Marketing

Tools

CRM systems

Job description

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About Us

LP Seafood & Specialty is a highly respected NYC-based seafood and specialty distribution company, providing exceptional quality products and personalized service to the region’s top restaurants, hotels, and specialty retailers. As we continue to grow, we seek a dynamic Vice President of Sales to lead our sales division, drive revenue growth, and cultivate a high-performing sales team.

Vice President of Sales

About Us

LP Seafood & Specialty is a highly respected NYC-based seafood and specialty distribution company, providing exceptional quality products and personalized service to the region’s top restaurants, hotels, and specialty retailers. As we continue to grow, we seek a dynamic Vice President of Sales to lead our sales division, drive revenue growth, and cultivate a high-performing sales team.

Description

LP Seafood & Specialty is seeking a strategic, results-driven, and people focused Vice President of Sales to spearhead our growth initiatives and lead our high-performing sales team. As the VP of Sales, you will drive revenue growth by developing and executing innovative sales strategies, identifying market expansion opportunities, and fostering a customer-centric sales culture. You will work closely with the CEO and leadership team to align sales initiatives with broader company objectives, ensuring long-term business success.

In this role, you will analyze market trends, monitor competitive activities, and continuously refine our sales processes to maximize efficiency. Your ability to mentor and develop sales representatives will be crucial in building a resilient, motivated, and highly productive team. This position demands a strategic thinker, a hands-on leader, and a customer-focused professional who is passionate about scaling a business in a dynamic industry. You must possess a fierce tenacity—driven by success yet not devastated by failure. You must know how to fail well, learn from setbacks, and instill this mindset within your team to ensure continuous growth and improvement.

Members of our sales team receive extensive training on our products and processes andenjoy market-leading pay and benefits, all in an environment with genuine opportunities for a thriving career. This is an outstanding opportunity to join a friendly and dedicated team of professionals who genuinely care about each other, our customers, and our business.

The VP of Sales must be NYC based with regular visits to our offices and customers.

Position Summary

The VP of Sales is a strategic leader responsible for achieving revenue and profitability goals while building and managing a results-driven sales team. This role requires an experienced and motivated sales professional with a deep understanding of the hospitality and food service industries, a genuine passion for food, strong leadership skills, and the ability to develop and execute strategic sales plans based on data and experience.

Key Responsibilities

Sales Leadership & Strategy

• Develop and execute a comprehensive sales strategy to achieve company growth targets, increasing revenue by $10M+ over 5 years.
• Establish a structured, data-driven sales process, ensuring consistent and scalable growth.
• Identify new business opportunities, including regional and national expansion initiatives.
• Lead key sales negotiations and build long-term relationships with high-value accounts.
  
  

Team Development & Performance Management

• Recruit, train, and develop a high-performing sales team that exceeds targets.
• Provide coaching, mentorship, and performance feedback to sales representatives and account managers.
• Establish sales KPIs and implement accountability measures to drive individual and team success.
• Foster a collaborative and supportive team culture that aligns with LP Seafood & Specialty’s core values.
• Conduct weekly sales meetings where representatives review and manage their sales pipelines, discuss challenges, and collaborate on effective strategies to drive new business and account growth.
• Develop a resilient sales culture where failure is seen as a learning opportunity. Train sales representatives to analyze setbacks, extract key lessons, and quickly pivot strategies to maintain forward momentum.
  
  

Customer Relationship Management

• Build and maintain strong relationships with key customers, industry partners, and stakeholders.
• Oversee customer engagement strategies, ensuring personalized and high-touch service.
• Identify and resolve customer issues promptly to maintain satisfaction and retention.
  
  

Operational & Financial Oversight

• Work closely with the CEO and leadership team to align sales strategy with overall business objectives.
• Collaborate with purchasing, operations, and finance teams to ensure optimal pricing and profitability.
• Analyze market trends, sales data, and competitive insights to inform decision-making and action.
• Develop and manage the sales budget, ensuring cost-effective strategies.
• Other duties, as requested and required.
  
  

You Embody And Are Drawn To Our Core Values

• Care: Our actions and attitude demonstrate a deep care for customers, colleagues, our company, and the community. We are warm, friendly, and go above and beyond, creating a welcoming environment for everyone we encounter. We treat all stakeholders with respect, courtesy, empathy, and understanding.
• Professionalism: We are competent professionals who take our work seriously and are passionate about mastering our craft. We are poised, reliable, ethical, and live up to the commitments we make. We strive to listen carefully, and we communicate clearly and confidently.
• Excellence: We offer products, services, and a working environment that set a standard for excellence in our industry. We create exceptional and consistent value for customers and employees alike. We are thorough, rigorous, and creative and we’re proud to stand behind our work. We are committed to continuous improvement in everything we do.
  
  

Qualifications

• 10+ years of sales leadership experience in the foodservice, hospitality, or specialty food distribution industry.
• Proven track record of driving revenue growth and leading high-performance sales teams.
• Strong negotiation skills with experience securing high-value contracts and partnerships.
• Ability to develop and implement sales strategies, pricing structures, and business development initiatives.
• Strong understanding of supply chain, logistics, and financial metrics related to sales.
• Excellent communication, leadership, and relationship-building skills.
• Proficiency in CRM systems, sales analytics, and reporting tools.
• Bachelor’s degree in business, Marketing, or related field preferred.
• Spanish language skills a plus.
  
  

Pay And Benefits

• Target total compensation of $250,000 (base salary +incentive)
• Generous comprehensive medical, dental, and vision benefits.
• 401k plan with company match.
• Company-Paid Life Insurance
• 4 Weeks Paid Time Off
• Issuance of Laptop, SmartPhone, and stipend for sales-related expenses.
  
  

LP Seafood & Specialty is proud to be an equal opportunity employer. We are committed to providing an environment of mutual respect and building a workplace that represents a variety of backgrounds, perspectives, and skills. All employment is determined based on qualifications, merits, and business needs.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Food and Beverage Services

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