VP of Product Marketing, Fire Suppression

Potter Electric Signal Company; Maryland Heights (MO); On-site; USD 170,000 - 210,000; Full time

Benefits offered by this job

Employee Ownership Program

Competitive health, dental, and vision

401(k) with company match

Generous paid time off and holidays

Job summary

Potter Electric Signal Company in Missouri is hiring a Vice President of Product Marketing (Fire Suppression) to oversee the full product lifecycle and integrated marketing strategy. You will lead development of the product roadmap, pricing, and go-to-market plans, while collaborating with Sales, Engineering, and Operations to drive growth.

The role requires 7+ years in product management/marketing with strong leadership capabilities and a track record in strategic initiative execution.

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, or related field required.
• 7+ years of progressive leadership experience in Product Management, Marketing, Business Leadership, or related commercial functions.
• Proven track record of leading strategic growth initiatives, business planning efforts, and successful product commercialization programs.
• Experience leading cross-functional organizations in a manufacturing, industrial, or technical product environment.
• Demonstrated ability to lead through organizational growth and change.
• Strong executive leadership capability with potential for future enterprise leadership responsibilities.
• Experience working closely with executive leadership teams on strategic business planning and execution.

Responsibilities

• Lead the Product Management and Marketing Communications functions for the Fire Suppression business unit, ensuring alignment with strategic growth objectives.
• Lead the annual strategic planning process in partnership with the President and leadership team, translating business objectives into actionable growth, product, and market development strategies.
• Develop and execute long-term business, portfolio, and marketing strategies that drive revenue growth, profitability, market share expansion, and customer engagement.
• Lead portfolio strategy, including product roadmap development, lifecycle management, pricing, positioning, investment prioritization, and commercialization activities.
• Drive new product development and go-to-market execution to ensure successful product launches, adoption, and long-term market success.
• Lead strategic growth initiatives focused on corrosion solutions, mission-critical applications, OEM growth, international expansion, and adjacent market opportunities.
• Oversee Marketing Communications strategy, including branding, digital marketing, channel marketing, customer engagement, demand generation, and market positioning.
• Establish pricing, profitability, and portfolio performance strategies that optimize growth, margin performance, and customer value.
• Utilize market intelligence, customer insights, competitive analysis, and business data to guide strategic decisions and investment priorities.
• Partner with Sales, Engineering, Operations, Finance, and Customer Experience teams to align commercial strategy, product development, and operational execution.
• Establish and monitor key performance indicators related to portfolio performance, commercialization effectiveness, profitability, market penetration, and business growth.
• Build, develop, and lead high-performing Product Management and Marketing teams while fostering a culture of accountability, innovation, and customer focus.
• Serve as a strategic advisor to the President and leadership team on business performance, growth opportunities, portfolio investments, and competitive positioning.
• Support long-range planning, organizational development, and future growth initiatives across the Fire Suppression business.
• Perform other duties as assigned.

Skills

Leadership experience

Strategic growth

Cross-functional leadership

Executive collaboration

Product management

Marketing communications

Education

Bachelor's degree in Business/Marketing/Engineering or related field

Master's degree in business administration

Job description

Potter Electric Signal Company in Missouri is hiring a Vice President of Product Marketing (Fire Suppression) to oversee the full product lifecycle and integrated marketing strategy. You will lead development of the product roadmap, pricing, and go-to-market plans, while collaborating with Sales, Engineering, and Operations to drive growth.

The role requires 7+ years in product management/marketing with strong leadership capabilities and a track record in strategic initiative execution.