VP of Marketing: Paid Ads & Growth

BAM Ventures; San Francisco (CA); Sur place; USD 180 000 - 320 000; Plein temps

Avantages offerts par ce poste

Medical insurance

Equity

Flexible vacation

Company outings

Résumé du poste

TomoCredit in San Francisco seeks a Vice President of Marketing to lead strategy across paid social, manage and grow a team, and align with internal and external partners to scale performance.

You will drive campaigns on Facebook/Instagram, collaborate with creative, insights and compliance, and translate data into actionable plans that support business goals while building a remarkable brand in fintech.

Join a fast-paced, mission-driven culture with strong mentorship and equity opportunity.

Qualifications

• BS/BA in Marketing or related field.
• 5+ years managing end-to-end media campaigns at an advertising/marketing agency and/or in-house at a tech, consumer finance or innovative, fast-paced consumer brand.
• Deep understanding of paid social channels with an emphasis on Facebook and Instagram.
• Strong analytical skills, comfortable reviewing and analyzing business performance metrics, KPIs, ability to pivot when the data tells you.
• Ability to inspire creative teams to adopt new media opportunities.
• Out-of-the-box thinker ready to inspire teams to adopt new media opportunities and take on calculated risks.
• A reputation for developing and maintaining highly collaborative cross-functional internal and external relationships.

Responsabilités

• Define and plan strategies across all social media platforms.
• Manage our existing team and continue to grow the team as needed.
• Develop, implement, and manage paid marketing campaigns across various digital channels to drive traffic, engagement and conversions.
• Take a data-driven approach to campaign strategy focusing investment on the most impactful outcome and specific KPIs.
• Lead and oversee execution and optimization of campaigns with a focus on continuous learning to refine and elevate our media strategies.
• Take a data-driven approach to campaign strategy focusing investments on the most impactful outcomes and specific KPIs.
• Manage and maintain media budgets in alignment with marketing leadership and all business stakeholders.
• Partner closely with our creative team, consumer insights, and compliance to create effective and compliant ads in this ever-changing environment.
• Build and maintain key relationships with leaders across Marketing, Design, Compliance, and Finance teams.

Connaissances

Paid social marketing

Team leadership

Data analysis

Strategic thinking

Formation

BS/BA in Marketing

Description du poste

TomoCredit in San Francisco seeks a Vice President of Marketing to lead strategy across paid social, manage and grow a team, and align with internal and external partners to scale performance.

You will drive campaigns on Facebook/Instagram, collaborate with creative, insights and compliance, and translate data into actionable plans that support business goals while building a remarkable brand in fintech.

Join a fast-paced, mission-driven culture with strong mentorship and equity opportunity.