Director of Marketing (Paid Ads)

TomoCredit, Inc.; San Francisco (CA); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Competitive salary

Equity

Healthcare benefits

Flexible vacation

Job summary

TomoCredit, Inc. is seeking a Vice President of Marketing in San Francisco to lead strategy across paid social channels and manage a growing team. You will work cross-functionally with internal teams, agencies and partners to scale paid social efforts that align with business goals.

You will define campaigns, optimize budgets, and leverage data to maximize traffic, engagement, and conversions. This role requires a strategic leader who can balance creativity with rigorous analytics.

Qualifications

• 5+ years managing end-to-end media campaigns at an advertising/marketing agency or in-house at a tech/consumer brand.
• Deep understanding of paid social channels with emphasis on Facebook and Instagram.
• Strong analytical skills; able to review metrics, KPIs, and pivot when data tells you.
• Inspire creative teams to adopt new media opportunities and take calculated risks.
• Proven ability to develop cross-functional internal and external relationships.

Responsibilities

• Define and plan strategies across all social media platforms.
• Lead and grow the marketing team as needed.
• Develop, implement, and manage paid campaigns across Google, social platforms, and display networks.
• Drive traffic, engagement and conversions with data-driven priorities.
• Oversee budgets and alignment with leadership and stakeholders.
• Collaborate with creative, insights, and compliance to ensure effective ads.

Skills

Media campaign management

Paid social

Analytical skills

Team leadership

Creative mindset

Cross-functional relationships

Education

BS/BA in Marketing

Tools

Facebook Ads

Instagram Ads

Google Ads

Job description

Marketing - San Francisco, CA - Full Time

Who We Are

As seen on TechCrunch, Forbes, and Bloomberg, join one of fastest growing areas in FinTech by taking on the credit system.

Work directly with one of Inc.’s top female founders and learn from some of the most talented people in the industry. Headquartered in San Francisco, Tomo’s mission is to replace the outdated credit system and open access to banking.

We value passionate, down to earth, “can do” people who enjoy fine-tuning small details, without losing sight of the big picture. We are looking for someone who is driven to get things done and views obstacles as an exciting challenge that demands a creative solution. You are a self-starter with a high degree of rigor, organization, and discipline to get things done. Above all else, this role requires someone who takes great pride in their work and is inspired and motivated by their role in improving the way millions of people build their financial future.

The Role

TomoCredit is seeking a Vice President of Marketing, you will be responsible for leading strategy across Facebook, Instagram, Snapchat etc. and managing & growing a team. Working cross-functionally with internal teams, external partners, agencies and more. The is position will be a key leader in scaling our paid social efforts that deliver on our business goals.

What You'll Be Doing

• Define and plan strategies across all social media platforms.
• Manage our existing team and continue to grow the team as needed.
• Develop, implement, and manage paid marketing campaigns across various digital channels (e.g., Google ads, social media platforms, display networks) to drive traffic, engagement and conversions.
• Take a data-driven approach to campaign strategy focusing investment on the most impactful outcome and specific KPIs.
• Lead and oversee execution and optimization of campaigns with a focus on continuous learning to refine and elevate our media strategies.
• Take a data-driven approach to campaign strategy focusing investments on the most impactful outcomes and specific KPIs.
• Manage and maintain media budgets in alignment with marketing leadership and all business stakeholders.
• Partner closely with our creative team, consumer insights, and compliance to create effective and compliant ads in this ever-changing environment.
• Build and maintain key relationships with leaders across Marketing, Design, Compliance, and Finance teams.

What You'll Need

• BS/BA in Marketing or related field.
• 5+ years managing end-to-end media campaigns at an advertising/marketing agency and/or in-house at a tech, consumer finance or innovative, fast-paced consumer brand.
• Deep understanding of paid social channels with an emphasis on Facebook and Instagram.
• Strong analytical skills, comfortable reviewing and analyzing business performance metrics, KPIs, ability to pivot when the data tells you.
• Ability to inspire creative teams to adopt new media opportunities.
• Out-of-the-box thinker ready to inspire teams to adopt new media opportunities and take on calculated risks.
• A reputation for developing and maintaining highly collaborative cross-functional internal and external relationships.

Why TomoCredit?

Make a huge impact on the future of credit. Be mentored by some of the most seasoned FinTech executives from Square, Lending Club, and American Express, or build your own path. We want people to build their career here because they love the people they work with. Help contribute and build a strong culture because that’s what we care about. That’s why we have generous benefits: Salary, Equity, Insurance, Flexible Vacation Policy and Company-sponsored outings are just a few great things Tomo has to offer. We’re also pet friendly!

• Insurance: Medical, Dental and Vision benefits.
• Equity: We're growing rapidly, and we want to share our future success/ financial upside with you. We offer an above-average ownership stake in TomoCredit for all employees.
• Flexible vacation policy. We trust that you know how to manage your time wisely so you can finish your work on time without burnout. Within that trust, we offer a flexible vacation policy.
• Company-sponsored outings. This is the best outlet to get to know each other outside work.

At Tomo diversity is important to us so all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.